Teads Expands Global CTV Offering with Whale TV Partnership
The expanded partnership also contributes to Teads’ wider CTV offering, including Teads CTV Ensemble, its suite of HomeScreen and InStream solutions.
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Teads, the omnichannel outcomes platform, has announced the global expansion of its partnership with Whale TV, making Whale TV’s HomeScreen and native CTV inventory available worldwide through Teads Ad Manager.
The agreement expands a European collaboration launched in 2024 into a broader global partnership, extending advertiser access across more than 100 countries.
As an independent TV operating system working with more than 400 TV brand partners, Whale TV adds further breadth to Teads’ CTV footprint across established markets and fast-growing regions in Asia-Pacific, Latin America, the Middle East, and Africa.
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The expansion is part of Teads’ continued investment in CTV. Over the past year, the company has added or expanded inventory partnerships with Google TV, LG Ad Solutions, V (formerly VIDAA), and TiVo. Teads provides advertisers with direct access to more than 500 million addressable TV devices globally for HomeScreen advertising.
Through Teads Ad Manager, advertisers can unlock HomeScreen growth at scale by planning, activating, and optimising campaigns across multiple OEM environments from a single platform.
This multi-OEM reach is supported by more than 6,000 HomeScreen campaigns delivered since 2023, reflecting growing advertiser adoption of the format across markets and categories.
“Advertisers are looking for global CTV scale without the complexity of managing separate platforms and regional workflows,” said Simon Klein, Global SVP Commercial Strategy CTV at Teads. “Expanding our relationship with Whale TV gives brands greater access to high-impact HomeScreen inventory while strengthening the global supply foundation behind our omnichannel CTV offering.”
“Our partnership with Teads has grown from a strong regional collaboration into a global opportunity for advertisers,” said Chris Hock, VP, Head of Whale TV Ads. “By making Whale TV inventory available worldwide through Teads Ad Manager, we are helping brands access high-impact TV environments more easily and connect those experiences with broader cross-screen campaigns.”
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Advertisers can access Whale TV’s HomeScreen masthead and native display placements, including formats that expand into immersive full-screen video when viewers interact with the ad.
Teads will also continue to monetise Whale TV’s CTV InStream inventory globally under the company’s existing relationship, providing complementary opportunities to reach audiences throughout the viewing experience.
Within Teads Ad Manager, Whale TV inventory can be activated alongside campaigns across CTV, web, and mobile. Advertisers can apply Teads’ audience intelligence, creative capabilities, predictive AI, and measurement solutions within the same workflow, helping connect high-impact HomeScreen placements with broader campaign objectives.
The expanded partnership also contributes to Teads’ wider CTV offering, including Teads CTV Ensemble, its suite of HomeScreen and InStream solutions. By combining growing supply access with unified activation, data, creative, and measurement, Teads is giving advertisers greater flexibility to make CTV a more integrated part of omnichannel media planning.
