Martechvibe Announces the Loyalty Marketing Series
How do traditional rewards differ from intelligent loyalty programmes? Traditional rewards programmes are often card-based and provide customers with tangible benefits – a free item with each purchase or a reward for return visits. The psychology is simple – the more you spend, the more points you earn. While these are relatively easy to implement, […]
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How do traditional rewards differ from intelligent loyalty programmes? Traditional rewards programmes are often card-based and provide customers with tangible benefits – a free item with each purchase or a reward for return visits. The psychology is simple – the more you spend, the more points you earn.
While these are relatively easy to implement, their reach is often limited, leaning towards customers showing up in person. Also, these programmes rarely have the bandwidth for data analysis, which means personalised rewards and targeted marketing is challenging.
Digital loyalty programmes, on the other hand, rely as much on emotional perks as on transactional ones, if not more so. Here, there’s no need to dig around for cards or be present in person at the store. Your information, preferences, etc., are already stored; everything from rewards to communication about sales, and new items, comes with a personalised tag. It’s as simple as an SMS or an email from your favourite brand with your name.
Brands are increasingly switching to intelligent loyalty programs, focused on tailor-made, exclusive CX and using technology for greater efficiency.
Martechvibe, in partnership with Epsilon, celebrates loyalty marketing through a series where we will touch upon topics like;
- What Does Loyalty Mean in the Digital Age?
- Acquisition or Retention – The Great Debate
- Loyalty Marketing is Going Through a Shift in the Kingdom of Saudi Arabia
- Scaling Your Loyalty Programme
- ROI on Your Martech Investments
- Personalisation is a Loyalty Driver
- What Drives Consumer Loyalty Has Changed: Paul Wallis, Epsilon
- Welcome to Loyalty 2.0: Patrick Sim, Epsilon
- Using Data to Go Further With Your Loyalty Programme
- From Promotions to Emotions
- Loyalty In a Data Privacy-Centric World
