Customers want self service, remote interaction and salespeople want to be empowered to convert prospects at speed and scale to help their organisation compete in a digital economy. CPQ was designed for all this. Businesses are poised to benefit significantly from introducing CPQ to their technology mix.
Around 56% of the consumers stated that great products were most important to them, Merkle’s Loyalty Barometer Report revealed.
While retaining customers is a key marketing objective, the ultimate challenge lies in remaining pertinent and understanding customer needs.
The expansion of this collaboration is in addition to the two-way points and miles transfer benefits for members of both programmes, allowing them to convert their Marriott Bonvoy points into KrisFlyer miles and vice versa.
Nancy Dafiewhare, Head of Digital Marketing at Phoenix Group, discusses the changing expectations of customers in the pension and saving sectors, and how decisioning engines can help brands engage with customers based on their behaviours and needs.
Rather than only asking how we can use data to better target customers, we need to ask how big data creates value for customers.
To transform the company to become more customer-centric, there should be a shift in the thinking. In many businesses, the CMO is the classic 'owner' of customer loyalty. But actually, every member of the C-suite should care about and commit to a loyalty-driven approach, and businesses need to make loyalty an organisation-wide priority.
Poor data utilisation impacts member value understanding and personalisation, raising the possibility of attrition due to inadequate interaction.
Loyal app customers drive three times as much revenue as other shoppers. This raises the million-dollar question of how you can increase your loyalty among customers using your mobile app. Let’s take a look.
Subscribers need exceptional experience. A misstep and they will not hesitate to cancel and move to a competitor. Amina has trust issues. From people to things, she is not a fan of change. And for the last two decades, Amina has been using an Android phone despite her son urging him to try an iOS. […]
