App Marketing

TikTok's Savannah Smith explains how creative, creator credibility, and a connected customer journey are changing the way people discover and download apps.

REPLUG's Lorenzo Rossi on why app businesses may find their next major growth opportunity in repeat purchases, customer retention and the journeys they have already paid to create.

Rakuten Viber’s Kiril Filipov, Polarsteps’ Laurens Jansen, MyPie’s Kirill Pospelov and REPLUG’s Lorenzo Rossi share why sustainable app growth requires more than AI-driven acquisition, focusing on product value, retention and CX.

Most growth teams assume a working acquisition playbook travels wherever the product goes. Reface's Stanislav Berkutov argues the tactics never survive the jump — only the systems behind them do.

The latest report finds shopping app sessions up 15% globally, with North America and Singapore leading growth as paid acquisition takes a larger share of the media mix.

ReelShort and its rivals didn't win on story alone. Their real edge is a data-driven acquisition and monetisation engine built like a game.

RCS and mobile messaging are reshaping customer engagement, but Karine Terzibachi of Attentive outlines that relevance, visibility and trust will determine whether brands can turn richer messages into lasting customer relationships.

Real-time sports data, transactions and friend activity all feed one profile. Here's how CRM systems turn that into smarter, better-timed engagement.

As footfall drops and delivery consolidates around fewer, more reliable restaurants, UAE F&B brands built for destination dining are missing the habitual, convenience-driven customers who are actually ordering right now.

Fitness apps lose 77% of daily users within three days. The streak you just shipped didn't cause that — but it might be making it worse.