App Marketing

The latest report finds shopping app sessions up 15% globally, with North America and Singapore leading growth as paid acquisition takes a larger share of the media mix.

ReelShort and its rivals didn't win on story alone. Their real edge is a data-driven acquisition and monetisation engine built like a game.

RCS and mobile messaging are reshaping customer engagement, but Karine Terzibachi of Attentive outlines that relevance, visibility and trust will determine whether brands can turn richer messages into lasting customer relationships.

Real-time sports data, transactions and friend activity all feed one profile. Here's how CRM systems turn that into smarter, better-timed engagement.

As footfall drops and delivery consolidates around fewer, more reliable restaurants, UAE F&B brands built for destination dining are missing the habitual, convenience-driven customers who are actually ordering right now.

Fitness apps lose 77% of daily users within three days. The streak you just shipped didn't cause that — but it might be making it worse.

As rising costs and audience saturation limit growth inside walled gardens, brands are turning to programmatic advertising, CTV, and independent mobile ecosystems to drive more efficient user acquisition and long-term mobile performance.

Playable ads are reshaping digital marketing by turning passive impressions into interactive experiences, driving deeper engagement and more qualified user acquisition beyond gaming.

Smart packaging is making a strong comeback, with QR codes and NFC technology enabling brands to embed gamified experiences that drive deeper customer engagement, unlock valuable insights, and showcase new products in more interactive ways.

Gaming studios are spending more and creating faster, but the pool of players isn't getting any bigger. A new industry report reveals the pressure building across acquisition channels.