customer engagement

Alongside Aurora AI, Khoros' reimagined community product, Iris AI, completes a system that covers community forums, brand care, social media management and customer service, all AI-native and all sharing context.

Video engagement signals now feed directly into Salesloft workflows, helping teams prioritise follow-up, focus on the right deals, and improve forecast accuracy.

The integration enables marketers to bring triggered and CRM programs together under one roof in Braze, with shared frequency caps, suppression rules, and reporting.

The announcement builds on Positionless Marketing, which gives marketers access to three core capabilities: Data Power, Creative Power, and Optimisation Power, enabling them to execute any task, instantly and independently.

Leaders from airport hospitality and digital health discussed how hyper-localisation and geo-targeting help brands enter new markets with deeper cultural relevance, personalised engagement, and responsible data use that builds long-term user trust.

Agentic conversations is a suite of capabilities, including Sinch Agent Builder, developer and agent tools such as Sinch Functions and Sinch Skills, as well as a broad set of integrations.

The intimate and high-impact event will serve as a strategic platform for decision-makers to share insights, challenges, and success stories. The agenda addresses how to make apps the heart of the customer journey and drive retention, responsiveness, and brand loyalty.

Orlando Beakbane, Principal Customer Success Manager, Enterprise at Braze, highlights how creativity, powered by AI, automation, and data storytelling, is becoming the key differentiator for brands in a world of lookalike marketing.

From AI-powered personalisation to agentic marketing, discover why MEA and SEA are shaping the future of customer engagement in martech.

Glenda Kirby, Chief Customer Officer at Poppulo, explains how AI is reshaping digital signage by balancing creativity with automation, speeding up deployments, and setting the stage for more intelligent, connected networks.