The average consumer is signed up to 16 loyalty programs, says Rachel Lynch, VP Marketing, Talon.One. For your brand to win its share of spend, you need to actively stand out and influence consumer behaviour.
Volatility is inevitable, says Martin Man, Partner Manager, DX EMEA at Progress, But with the right mindset and tech stack, it can be a catalyst for building more resilient, customer-centric strategies. How do teams protect data-driven marketing strategies in an evolving privacy landscape?
In 2025, the gravitational centre of the martech universe is undergoing a quiet but powerful realignment. While some platforms remain steadfast, others are receding—or even collapsing under their own weight…
WPP will provide input on the Braze product roadmap and clients will gain early access to alpha and beta products along with customised solutions. WPP has partnered with Braze, a customer engagement platform provider, to focus on joint integrations and solution development to help companies leverage first-party data to create personalised engagement and drive customer […]
One AI’s solution empowers companies to add capabilities like topic and action item extraction, follow-up reminders, summarising conversations, and detecting customer sentiment and emotion. One AI announced its artificial intelligence solution for CRM with multilingual AI capabilities to maximise lead conversion, enhance customer engagement, and increase their revenue. “It’s like having an additional 1,000 relentless, […]
Around 78% of customers say personalisation impacts their likelihood of making repeat purchases. It’s a no-brainer that marketers need to focus on products and promos that personalise. So, why are 63% of digital marketing leaders still struggling? Spotify’s spiralling global user base demonstrates that intelligent, personalised engagement can have an unparalleled positive effect on brand […]
Dice Communications offers a range of IT solutions, including networking, infrastructure, disaster recovery, and IT managed services. Waterfield Tech, a customer engagement solutions provider, has acquired IT and telecommunications company Dice Communications, broadening its solution portfolio and value-added services for contact centres. Financial terms of the deal were not disclosed. Dice Communications offers a range […]
Chefaa, a Cairo-based GPS-enabled pharmacy benefits platform, has partnered with MoEngage, an insights-led customer engagement platform, to drive engagement and enhance retention metrics. The leading healthcare and pharmaceutical service brand helps chronic patients order, schedule, and refill recurring prescriptions nationwide with delivery under two hours by the online pharmacy. Founded in 2017 by Rasha Rady […]
Updates will help companies deepen customer engagement and elevate customer experiences across all channels. At its Sitecore Symposium event, Sitecore, a digital experience software provider, launched composable offerings and updates to help companies deepen customer engagement and elevate customer experiences across all channels. These new solutions include Sitecore Search, an artificial intelligence-powered search and discovery […]
Digital is central to Almarai’s plans, with the firm eyeing a suite of intelligent technologies to optimise its operations, supply chains and customer processes. When Covid-19 hit the world, many companies in the Middle East were already embarking on their digital journeys. The pandemic forced their hand, and brands needed to work quicker and more […]
