customer engagement

Why is customer data still failing to deliver ROI? Leaders from Forrester, BECU, and Citizen Watch unpack the real reasons and share strategies that actually work.

Apple’s WWDC 2025 marks a strategic leap toward AI-native, hyper-personalised, and spatially aware user experiences, giving marketers a preview of the tools and tech that will redefine customer engagement.

AI Query Summary is part of Iterable’s Smart Segmentation feature set, which adds an important intelligence layer to Iterable’s Audience Segmentation tool.

The acquisition will enhance the Khoros product suite with advanced AI capabilities, delivering smarter, more engaging customer experiences across every digital touchpoint.

In 2025, the gravitational centre of the martech universe is undergoing a quiet but powerful realignment. While some platforms remain steadfast, others are receding—or even collapsing under their own weight…

Brand AI and Industry AI will equip businesses to automate customer engagement without sacrificing voice, quality, or trust.

The collaboration will enhance Aramex’s AI-driven customer interactions at scale, leveraging Sprinklr’s Case Management, Voice, and Conversational AI.

The partnership leverages dunnhumby’s AI-driven solutions and retail expertise and Bridg’s innovative identity resolution and collaborative media solutions.

Alpha Digital’s acquisition will accelerate XPON’s AI-led marketing strategy and fast-track profitability through expanded client reach.

Rather than relying on fragmented systems with limited functionality, VXconnect offers a unified solution that grows with providers’ needs.