customer engagement

From AI-powered personalisation to agentic marketing, discover why MEA and SEA are shaping the future of customer engagement in martech.

Glenda Kirby, Chief Customer Officer at Poppulo, explains how AI is reshaping digital signage by balancing creativity with automation, speeding up deployments, and setting the stage for more intelligent, connected networks.

Charles F Manning, Chief Executive Officer & President, Kochava, reveals how the convergence of mobile, CTV, and DOOH is redefining measurement, media optimisation, and customer engagement for global brands.

Through the collaboration of Cognizant’s experience and engineering capabilities and Eagle Eye’s API-first and AI-powered loyalty and promotions platform, the partnership aims to solve some of the retail industry’s critical challenges.

ON24 Translate enables marketers to deliver inclusive content experiences, improved engagement, and reusable derivative assets that work harder for global sales and marketing organisations.

By choosing Halon Engage, SAP Emarsys gains a modern, composable email infrastructure designed to deliver performance, flexibility, and scale.

Powered by Tealium’s integration with Snowflake’s Snowpipe Streaming API, L&G can better support its customers with application and call centre requests by routing them to agents already aware of their specific pain points.

The launch of SundaySky’s Amplify enables revenue teams to create personalised, on-brand video content in minutes, eliminating creative bottlenecks and accelerating customer engagement.

Together, Iterable and Movable Ink are helping brands transform real-time customer data into dynamic, personalised content across every channel, streamlining campaign creation and deepening audience engagement.

Through the Sinch MCP server, AI agents learn the specific requirements for each communication task: which channel to use, how to format messages for different regions, what compliance rules apply, and how to ensure delivery.