WunderKIND Ads, Attain Launch New Commerce Data Solution

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WunderKIND Ads, the company in user-first, performance-driven digital advertising, and Attain, a provider of permissioned purchase data, have announced a strategic partnership to deliver a new commerce data solution for brands.

The integration significantly upgrades targeting and measurement capabilities, enabling advertisers to maximise ROI and capture high-value consumers during peak shopping periods. 

This joint solution offers live purchaser insights, smarter in-flight media strategy optimisation, and one-click, purchase-based audience activation powered by Attain’s proprietary outcomes infrastructure layer.

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Redefining Targeting: Precision and Purchase Intent

This partnership shifts media activation beyond simple demographics, leveraging dynamic, verified purchase data to target consumers with unprecedented accuracy.

• Dynamic Purchase Data: Advertisers gain access to Attain’s Commerce Audiences, layering live consumer-permissioned transaction data with WunderKIND Ads Inventory for high-performing media outcomes.
• Precision Segmentation: The solution allows brands to build highly curated segments using criteria like propensity, demographics, RFM (Recency, Frequency, Monetary), and CLTV (Customer Lifetime Value), with data that is continuously refreshed for precision.
• Spend-Triggered Activation: Campaigns can now target consumers based on sophisticated signals, such as when spend patterns shift or new life-stage signals emerge.

A major national retailer recently adopted this joint solution to help promote its yearly annual sale. 

By integrating Attain’s live, permissioned transaction data with WunderKIND Ads’ unique ad inventory, the retailer was able to quantify the direct sales impact of its media exposure in near real time, driving over $3.1 million in attributable sales with a return on advertising spend (ROAS) of over $105, a 63% increase against the client’s ROAS benchmark. 

This successful campaign showcases how media precision and outcome-based measurement can work hand-in-hand to drive incremental revenue and optimise performance across the customer lifecycle.

“This is what the next generation of retail media looks like: verified purchase data informing every ad decision, refreshed in real time,” said Adam Gendelman, VP, Head of Sales, Supply & Operations at WunderKIND Ads. 

“This partnership puts verified purchase data at the centre of activation, where every impression can be tied to real-world performance.”

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Real-Time Measurement & In-Flight Optimisation

The collaboration solves the measurement gap by directly connecting ad exposure to verified sales outcomes, enabling true incremental reporting.

• Verified Sales Lift: Attain’s innovation ties ad exposure directly to verified sales, enabling real-time measurement of media’s impact on incremental revenue growth.
• Key Metrics: Reports provide full accountability, including Attribution (ROAS, Sales Driven), Net New Buyer Lift, and Incrementality.
• In-Flight Optimisation: Leverage real-time purchase data to adjust campaigns mid-flight, focusing spend on high-performing audiences for maximum ROI and reduced waste.

“This partnership is about accountability,” said Brian Mandelbaum, CEO of Attain. “Together with WunderKIND Ads, we’re helping brands activate premium audiences and clearly measure incremental sales impact.”