performance marketing

The Aperture provides marketers with a structured framework to decode the impact of creative choices—like tone, storytelling, and production quality—on campaign performance.

Daniel is built to process real-time performance data, monitor competitors and market trends, support campaign planning, and manage paid media execution across key ad platforms.

More ads don’t mean better results. In 2025, the edge lies in emotionally intelligent, optimised creative that drives both installs and retention. What does the recent Appsflyer report reveal?

The Cygnus and VMS alliance will help institutions recruit high-intent adult students while protecting the integrity of their institutional brands.

The key to humanising the journey isn’t just personalisation—it’s about making every interaction feel timely, relevant, and genuinely customer-centric.

In the Middle East, 80% of marketers face challenges integrating brand-building with performance marketing, 64% struggle with inconsistent messaging and resource allocation and 72% struggle with determining the influence of each channel.

Superads provides businesses with instant analytics, visual reporting and AI-powered dimensions to drive improved performance across ad platforms.

GenStudio for Performance Marketing is the latest application for brands and agencies within Adobe GenStudio, Adobe’s end-to-end content supply chain solution.

This new tool automatically identifies and summarises unexpected results in performance marketing campaigns across Google, Meta, Amazon, and other pay-per-click ad platforms.

The solution simplifies and streamlines the process of paying partners with the efficiency and flexibility to boost the overall performance of their affiliate marketing campaigns CAKE, a global performance marketing software provider, introduced CAKE Pay, an integrated, full-service payment solution that delivers a best-in-class partner experience.  With CAKE Pay, brands and performance networks can elevate […]