ROAS

New research reveals measurement flaws causing MMM to systematically misread affiliate performance—costing brands growth, efficiency, and market share.

The enhancements by KNOREX are designed to help advertisers improve return on investment, reduce customer acquisition costs, and drive more efficient campaign performance.

With WunderKIND Ads and Attain, the integration significantly upgrades targeting and measurement capabilities, which enables advertisers to maximise ROI and capture high-value consumers during peak shopping periods.

For years, performance marketing distanced itself from brand and creative disciplines, positioning itself as a numbers game - analytical, precise, objective. But as automation takes more of the targeting, bidding and placement decisions, creative becomes one of the few levers marketers still directly control, says Paul Morris.

The new eBook exposes "Catalog Anemia" as the silent feed crisis draining ROAS as Google AI Overviews, AI Mode, Google Lens, and Shopping Product Grids reshape how consumers discover and buy products.

The Playback assets will be incorporated into Adwake’s Rewarded & Loyalty advertising roadmap, supporting faster product innovation and expanded campaign capabilities across mobile environments.

The five big tech companies collectively lost $3.9 trillion in market value. In the same vein, marketing teams are being asked to deliver more with less. Martechvibe spoke to industry experts about how to trim the fat without compromising business goals in the year of efficiency The tech industry witnessed one of its worst years […]

Marketers are using exclusionary personas to avoid attracting the wrong users, and increasing Return on Ad Spend (ROAS) JetBlue’s persona-template has a social media mould. Their persona is tailored for a low-budget traveller seeking a comfortable solution. Their demographic is naturally young. They like to be reached through social media channels, and expect prompt responses. […]

InMarket is launching the next generation of attribution with it’s enhanced Lift Conversion Index (LCI), offering a 360-degree view of a campaign’s true impact on in-store and online sales. New features give users advanced, in-depth views into exposure, attribution, and conversion to facilitate ongoing campaign optimisation and maximise results. By combining robust consumer visit and […]