Ad Measurement

By combining measurement across the full spectrum of audio and digital channels, Magellan AI provides a complete view of how campaigns perform across the media mix.

Brands can now advertise on premium Comcast Linear TV inventory alongside streaming through Universal Ads for the first time.

With WunderKIND Ads and Attain, the integration significantly upgrades targeting and measurement capabilities, which enables advertisers to maximise ROI and capture high-value consumers during peak shopping periods.

The DISQO partnership enables Comcast Advertising to scale measurement across all its media platforms - linear, addressable, streaming, and CTV.

Powered by insights from Samsung Smart TVs, TotalView gives advertisers a unified view of reach across linear and streaming, enabling smarter planning, precise targeting, and more holistic campaign measurement.

DV Campaign Automator automates the entire verification trafficking workflow while offering protection and reporting capabilities.  DoubleVerify, providers of a platform for digital media measurement, data, and analytics, has launched DV Campaign Automator for Google Campaign Manager 360. DV Campaign Automator streamlines the entire campaign trafficking process, from campaign creation and settings adjustments to tag management, […]

DISQO’s advertising measurement products, Brand Lift and Outcomes Lift, have been integrated into Adelaide’s omnichannel AU attention metric, which enables companies to move beyond viewability with increased transparency into media quality. With this integration, DISQO’s insights will help advertisers understand and demonstrate the full-funnel impact of high-quality attentive media, from brand awareness to intermediate digital […]