MoEngage Launches Customer Engagement Platform for Shopify
MoEngage for Shopify is composable by design, allowing merchants to start with individual channels without migrating their entire stack and consolidate later.
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MoEngage, the agentic engagement platform, has announced MoEngage for Shopify, a native integration that unifies a merchant’s Shopify data across 16+ channels, including email, SMS, app and web push, WhatsApp, and on-site personalisation in real time.
Fast-growing Shopify brands often run with separate tools for email, SMS, and personalisation that don’t share data or learning. Marketing teams lose hours each week manually exporting lists and segments instead of building strategy. While the stack works for early-stage companies, the cracks show when brands scale.
“Shopify brands don’t need another disconnected tool. They need their existing data working across every channel the moment something changes,” said Ravi, CEO and Co-Founder of MoEngage. “That’s what this integration is built to do, and I am excited about the possibilities our Merlin AI agents can offer.”
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MoEngage is the only agentic customer engagement platform built for Shopify that addresses these challenges. Merchants can deploy personalised messaging seamlessly across channels.
By instantly synchronising native Shopify events, profile attributes, subscription statuses, and product catalogue updates, MoEngage ensures every touchpoint operates from a single, unified source of truth.
Early adopter Stadium Goods, a sneaker and streetwear resale marketplace, moved its back-in-stock alerts from a static, API-updated field to real-time event triggers after connecting with MoEngage.
The brand has since used synced purchase and catalogue data to build sharper Google and Meta lookalike audiences, seeing the strongest lift on international campaigns.
“MoEngage has the native integration with Shopify, plus our services team that really took the time to understand the nuances of our setup. That combination allowed us to configure everything technically to orchestrate the functionality we wanted to execute,” said Matt Tompkins, CRM Manager at Stadium Goods.
He added, “We’re able to gather the right customer data and truly provide a targeted, personalised experience based on how they’ve used our site.”
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The solution unlocks native agentic AI functionality immediately upon setup. Marketing teams can execute sophisticated workflows to automate routine tasks like drafting campaigns from briefs, generating periodic performance reports, and tailoring multi-region messaging, freeing strategists to focus on high-impact creative initiatives.
MoEngage for Shopify is composable by design, which means merchants can get started using individual channels with MoEngage without migrating their entire stack and consolidate later.
