MoEngage

From influencer clouds to data clean rooms and sports media, a new wave of EU‑anchored acquisitions is quietly building the operating system for post‑cookie, AI‑powered marketing.

The acquisition of Aampe further strengthens its ability to help brands deliver relevant, individualised experiences across millions of users in real time.

MoEngage is also opening up to the enterprise AI stack via an MCP server, so customers can use AI tools to access MoEngage data and tools or to build external AI agents.

The home and kitchenware brand will also plan to leverage the single analytics platform to cover all the channel metrics.

In case you missed it, here’s a look at the top headlines in the marketing and technology landscape.

The partnership aims to improve its real-time customer journey experience right from claim initiation to real-time claim status and updates GIG Gulf, an insurance provider in the MENA region has partnered with MoEngage, an insights-led customer engagement platform, to enhance its real-time customer journey experience.  MoEngage will enable GIG Gulf to improve its real-time customer […]

NorthLadder aims to build a flawless customer journey, where they identify the device and offer an instant ‘best-price’ NorthLadder, Middle East’s digital trading platform, has partnered with MoEngage, an insights-led customer engagement platform, to personalise engagement, create remarketing strategies and gamify the customer journeys. Using MoEngage, NorthLadder aims to build a flawless customer journey, where […]

In case you missed it, here’s a look at the top headlines in the marketing and technology landscape. The news selected presents a snapshot of the evolving consumer terrain, how technology is being optimised to solve growing marketer challenges and significant drivers of customer experience trends. Twitter And IAS To Offer Advertisers With Brand Safety […]

The report says 66% of marketers are looking towards enhancing their email personalisation capabilities MoEngage, a customer engagement platform, has released a “State of Personalisation Report” covering how retail brands in the Middle East and Africa can use the power of personalisation to enhance their engagement metrics. Customer expectations have remained dynamic. There is a […]

Jazeera Airways will use MoEngage’s customer 360-degree view to identify customers’ right interest areas and affinities Jazeera Airways, Kuwait’s leading low-cost airline, has partnered with MoEngage, a customer engagement platform, to segment customers and engage them through the right channels. Founded in 2004, Jazeera Airways currently serves various demographics in 55+ airports across the Middle […]