customer engagement

The integration also creates new opportunities for AI-driven, conversational CXs, combining RCS with the broader omnichannel capabilities of SAP Engagement Cloud.

MessageGears enables AI-driven campaign creation, execution and personalisation directly from live warehouse data, with built-in governance and predictive intelligence.

Through the enhanced integration, marketers can bring real-time SiteVibes events and data, including loyalty insights, review activity, and customer behaviour, directly into Listra.

MoEngage for Shopify is composable by design, allowing merchants to start with individual channels without migrating their entire stack and consolidate later.

Braze’s new Decisioning Studio Go, Agentic Standards, Operator Connect and conversational AI capabilities automate real-time customer journey decisioning and engagement.

As loyalty moves beyond points and discounts, Loyalty & Reward Co’s Srikrishna Mohan and Philip Shelper explain why relevance, behaviour and measurable value will define the next generation of loyalty programs.

As AI becomes a new customer-service touchpoint, brands must use automation to remove friction while keeping human support accessible when customers need it most.

Brands need to function as a connected unit grounded in a solid customer data foundation or else they risk missing hidden signals across their organisation, says Varun Sharma, VP & Head of SAP CX – Middle East Africa, SAP.

Gupshup's Voice AI Platform resolves support calls, qualifies and converts leads, and automates operational calls such as scheduling, verification, and payment reminders.

Uniqode Insights identifies high-intent and returning scanners by connecting engagement activity across sessions.