customer engagement

In partnership with Optimizely, Material's global team architects scalable, AI-powered DXP solutions that fuel personalised moments that matter to customers.

The average consumer is signed up to 16 loyalty programs, says Rachel Lynch, VP Marketing, Talon.One. For your brand to win its share of spend, you need to actively stand out and influence consumer behaviour.

The Dash AI Voice Agent from LocaliQ engages prospects in real time through lifelike, two-way conversations—answering questions, qualifying intent, and addressing common objections.

Volatility is inevitable, says Martin Man, Partner Manager, DX EMEA at Progress, But with the right mindset and tech stack, it can be a catalyst for building more resilient, customer-centric strategies. How do teams protect data-driven marketing strategies in an evolving privacy landscape?

Why is customer data still failing to deliver ROI? Leaders from Forrester, BECU, and Citizen Watch unpack the real reasons and share strategies that actually work.

Apple’s WWDC 2025 marks a strategic leap toward AI-native, hyper-personalised, and spatially aware user experiences, giving marketers a preview of the tools and tech that will redefine customer engagement.

AI Query Summary is part of Iterable’s Smart Segmentation feature set, which adds an important intelligence layer to Iterable’s Audience Segmentation tool.

The acquisition will enhance the Khoros product suite with advanced AI capabilities, delivering smarter, more engaging customer experiences across every digital touchpoint.

In 2025, the gravitational centre of the martech universe is undergoing a quiet but powerful realignment. While some platforms remain steadfast, others are receding—or even collapsing under their own weight…

Brand AI and Industry AI will equip businesses to automate customer engagement without sacrificing voice, quality, or trust.