The most successful brands use logic to enable magic: they use data, technology, and AI to understand context, anticipate needs, remove friction, and make better decisions. The goal is to create customer experiences that feel effortless, personal, and relevant, says Ilaria Buonpane, CMO at Wear That, Chalhoub Group.
Agentic marketing is less dependent on third-party data than many of the approaches that came before it. Its strength comes from making better use of what organisations already have. That is first-party customer data combined with real-time enterprise signals like orders, inventory, and service interactions, says Jessica Keehn, CMO, SAP Customer Experience.
New agent-powered workspace by Pega can take marketers from brief to live 1:1 campaign in minutes, without sacrificing control.
MoEngage is also opening up to the enterprise AI stack via an MCP server, so customers can use AI tools to access MoEngage data and tools or to build external AI agents.
Native AI brings intelligence inside the Optimove platform in the form of AI decisioning, creation, and analysis agents.
The Loomi Marketing Agent understands customers, not just segments, delivering the kind of personalised engagement that earns loyalty beyond the first click.
Aleksandar Derbogosijan explores how functional design, clarity, and seamless user experiences help brands sustain engagement, improve retention, and drive stronger conversion outcomes beyond the initial click.
The acquisition combines OuterSignal's personalisation engine with Monocle's autonomous AI marketing agents.
CTM’s new integrations with Google LSA, Reddit Ads, LinkedIn Ads and Genius Monkey deliver clearer attribution and streamlined customer engagement.
Attentive’s new targeting and testing capabilities help brands scale RCS for Business while reducing common rollout risks and protecting performance.
