App Growth Leaders Take Unlocked Stage to Share Peer-led Insights in Amsterdam

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Unlocked – Mobile & App Growth Summit, presented by Martechvibe, returns to Amsterdam for its second edition on October 28, 2026. The summit aims to bring together Europe’s app marketers, growth, performance and revenue leaders for a peer-to-peer exchange of ideas and practical strategies. 

Unlocked – Mobile & App Growth Summit will take place on 28 October 2026, in Amsterdam. According to Grandview Research, Europe’s mobile application market is expected to generate USD 65 billion in revenue in 2026, reflecting continued momentum in the region’s app economy. 

As the app ecosystem evolves, growth has become more complex. Privacy-first regulations, rising customer acquisition costs and signal loss are reshaping user acquisition and engagement strategies. At the same time, AI-driven marketing, connected TV, creator-led ecosystems and hybrid monetisation models are opening new opportunities for sustainable growth.

How can businesses adapt to changing attribution models while building stronger acquisition, engagement and retention strategies? What does app growth look like as privacy, measurement and customer expectations continue to evolve?

Unlocked Amsterdam will bring together leaders across growth, marketing, product and performance to address these questions through practical, experience-led discussions. The summit offers senior professionals across Europe’s app ecosystem a platform to share real-world strategies, insights and lessons.

Key Sessions to Attend:

• The Future of Mobile Growth: Privacy, Product, and People
• The Creative Advantage: What High-Growth Apps Are Doing Differently
• Affiliate, Influencer & Creator-Led Growth in Europe
• Incrementality in a Post-Attribution World
• Web-to-App Funnels
• Monetisation: Subscriptions, Hybrid Models & Pricing Psychology
• CTV & Multi-Screen UA: The Underrated Growth Channel in Europe
• AI-Powered Growth Ops: From Hype to Real Workflow Automation
• Retention Strategies: Beyond Push Notifications
• Lifecycle Personalisation: From Onboarding to Retention

Last year’s speaker line-up featured Roberto Andrès Louback (AppsFlyer), Clizia L’Abbate (Wolt), Alvaro Ungurean (Trip.com Group), Norman Nielsen (Omio), Praveen Ramaswamy (Uber), Igor Lyubimov (web2wave), Idan Gerby (Playtika), Spenser Skates (Amplitude), George Yianni (Philips Hue), Chiara Bos (Wuzzon), Daan Wonnink (MyWay), Soyinka Majumder (Just Eat Takeaway.com), 

Lorenzo Rossi (REPLUG), Thiago Hapner (Zalando), Paul Meinshausen (Aampe), Imad Jawad (Bolt), Aitor Abonjo (Kolet), Jyoti Pannu (Booking.com), Amanda Gandolpho (Swapfiets), Fred Linfjard (FastSpring), Garima Singh (AkzoNobel), Onur Alp Soner (Countly), Karla Passeri (Ticketswap), Laurens Jansen (Polarsteps), Olga Kononova (Smadex), Ellora Nath (Booking.com), and Simona Piftor (Catawiki).

The summit caters to app marketers, growth leaders, user acquisition specialists, performance marketers, product professionals, UX teams, and marketing analytics experts, offering a platform to exchange ideas and learn from peers who are driving mobile growth across Europe.

For more details and to register, visit the Unlocked – Mobile & App Growth Summit in Amsterdam.