AI in Marketing

The research report examines how app marketers in Europe are rethinking growth, retention, customer engagement, and discovery in an AI-led landscape.

Connected AI agents by Sprinklr help enterprise marketers turn fast-moving customer and market signals into governed, executable campaigns before the moment passes.

Freshworks CMO Kady Srinivasan on the 27-point gap between attribution models and real pipeline impact — and what AI success should actually measure.

As buyers delay contacting vendors until deep into their decision-making, the real constraint on personalisation isn't technology — it's trust.

Brand preference doesn’t disappear, but it splits into two audiences. The consumer still forms the preference. They decide which brands they trust enough to let an agent act for them, and that decision stays emotional and human, says Brian Kealey, Managing Director, APAC, Klaviyo.

AI Persona Builder expands on Stravito AI Personas, introduced last year to transform how marketing and insights teams interact with their static consumer research.

Across the conversations at Vibe Marketing Tech Fest, Dubai, one idea surfaced repeatedly: marketing is becoming less about isolated metrics, channels and functions, and more about connecting the entire customer and business equation.

The solution combines Meridian's open-source marketing mix modeling framework with Circana's first-party data, AI capabilities and deep measurement expertise.

Video plays are climbing and budgets are flattening, but the real gap is organisational: most teams still treat CEO video as a scheduled asset.

Vibe Marketing Tech Fest 2026 will bring together senior marketing, technology, and CX leaders in Dubai on September 9-10 to discuss navigating change and driving transformation in a dynamic environment