As rising costs and audience saturation limit growth inside walled gardens, brands are turning to programmatic advertising, CTV, and independent mobile ecosystems to drive more efficient user acquisition and long-term mobile performance.
ECHO AI automatically identifies the most effective channels, audiences, and creatives, enabling advertisers to achieve stronger user lifetime value and lower acquisition costs from day one.
Playable ads are reshaping digital marketing by turning passive impressions into interactive experiences, driving deeper engagement and more qualified user acquisition beyond gaming.
New data shows Short Drama emerging as one of the UAE’s fastest-growing subscription categories and a top destination for Android ad spend, signalling a shift in how audiences consume and pay for mobile content
Unlocked – Mobile & App Growth Summit returns to Singapore for its third annual edition on July 16, 2026, at One°15 Marina Sentosa Cove.
Teresa Widodo explains how brands can drive scalable app growth by aligning business goals with data signals, leveraging discovery platforms, and building lifecycle strategies that move users from installs to long-term value.
Gaming studios are spending more and creating faster, but the pool of players isn't getting any bigger. A new industry report reveals the pressure building across acquisition channels.
As platform fees rise and acquisition costs climb, subscription apps are moving conversion upstream. The results are hard to ignore.
Lorenzo Rossi talks about navigating rising acquisition costs, avoiding metric confusion, leveraging creative testing for growth, and why diversification, localisation, and full-funnel optimisation are essential for sustainable mobile app scaling.
Louise Verschuren shares why app growth is a continuous, full-funnel discipline, how creative has become the new targeting, and why localisation, brand-building, and post-install metrics matter more than installs alone.
