CASE STUDY: FIVE Hotels and Resorts employs a diverse array of tools, emphasising digital marketing, social media engagement, traditional advertising, and strategic partnerships to keep up with changing buyer preferences and economic fluctuations.
The acquisition immediately expands Highwire’s content capabilities by adding SEO, Lead Generation, and other strategies to its integrated marketing and communications mix.
Books related to marketing technologies and various client-oriented strategies have always inspired leaders. Here are 50 MarTech and CX Books you must read in 2024.
The global expansion is a strategic move to incorporate advanced platform technology to understand influencer business with localisation
This strategic move marks a significant step forward for Atypical in its initiative to revolutionise the digital services landscape in Southeast Asia.
First Page Digital offers targeted digital marketing strategies, including Search Engine Optimisation and Pay-Per-Click Advertising, to drive sales without the upfront financial burden.
Investments in digital products can create thousands of unpaid ambassadors for the business. Read on to know how.
Rustantra Fumicko, Head Of Digital Marketing at Indonesian conglomerate Sampoerna, talks about three major trends driving digital marketing strategies as the competition hots up during this ecommerce inflection point.
EVOLVE integrates the power of artificial intelligence (AI) and machine learning, including generative AI, to give franchisors and enterprises intelligent tools that empower their local teams to get the most from their digital marketing efforts. Evocalize, the provider of industry-leading technology that powers cross-channel digital marketing solutions, launched EVOLVE, a new artificial intelligence layer applied […]
Leading smart technology companies show improved customer engagement driven by Adtarg’s data insights WeBranding Global announced the company’s newest version of Adtarg, an AI-powered marketing platform, which will debut at the Consumer Technology Association’s CES 2023. With millions generated in seed funding this year, the company’s industry-leading Customer Insight System (CIS) now includes the Market […]
