By combining ads within ChatGPT with omnichannel execution, advanced contextual strategy, and AI-driven optimisation, StackAdapt enables marketers to engage audiences at pivotal decision-shaping moments.
This Martech Day, Martechvibe launches what aims to be a listening list of thinkers who are actively shaping the martech discourse, including but not limited to how AI is applied across stacks and adds customer value.
Brands are moving away from purely transactional loyalty rewards towards incentivising content creation and advocacy. Charlie Casey, CEO of LoyaltyLion, wants leaders to “think about user-generated content as part of the value exchange.”
With the acquisition of Semrush, Adobe expands its ability to serve marketers at every scale, from small businesses to global enterprises, with solutions for SEO, GEO, and ASO.
Through the relationship, NIQ and Stirista will enhance their abilities to develop robust audience definitions, improve campaign planning, and support marketing performance across channels.
New AEO capabilities within the Siteimprove.ai Search solution enable enterprises to track AI citations, prompts, share of voice, and sentiment across answer engines in a single, unified platform.
AI-native apps, developer experiences, and turnkey AEO agents powered by Conductor’s unified data engine enable enterprises and partners to build the next generation of agentic marketing systems.
Marketers can seamlessly bring their Canva designs into Klaviyo to personalise, refine, and deliver customer experiences at scale.
Smart packaging is making a strong comeback, with QR codes and NFC technology enabling brands to embed gamified experiences that drive deeper customer engagement, unlock valuable insights, and showcase new products in more interactive ways.
AI Visibility for Apps helps marketers measure how often their app appears in AI-generated recommendations and understand the intents driving discovery.
