The most successful brands use logic to enable magic: they use data, technology, and AI to understand context, anticipate needs, remove friction, and make better decisions. The goal is to create customer experiences that feel effortless, personal, and relevant, says Ilaria Buonpane, CMO at Wear That, Chalhoub Group.
The report shows sales and distribution teams are under pressure to drive revenue growth, while disconnected systems and AI uncertainty make execution harder.
Introducing Afiniti Orchestrator, Intelligence, and Agents: the platform that optimises every contact centre interaction to positively influence whether customers stay, spend, or come back for more.
Acclaro Multimedia Orchestration combines AI-powered technologies with the company’s human expertise in localisation, translation, subtitling, dubbing, lip syncing, and voiceover.
Andrey Dorosh explains how brands can balance direct-to-consumer growth with retail partnerships, differentiate across channels, and prioritise retention to drive long-term profitability and customer value.
The acquisition combines two established platforms in the space, strengthening Optimove’s position as the iGaming CRM market shifts from a growth phase to a more mature stage.
Spenser Skates discusses the evolution of digital analytics, why retention should inform product strategy, and how AI agents are poised to automate insights, experimentation, and product optimisation at scale.
Unlocked – Mobile & App Growth Summit returns to Singapore for its third annual edition on July 16, 2026, at One°15 Marina Sentosa Cove.
Leaders from banking, wealth management, and marketing explored how marketers can move beyond vanity metrics, align teams around meaningful KPIs, and balance short-term performance with long-term customer value.
The consumer has evolved, and brands are trying to catch up. Keep the message simple, and build a community where people genuinely talk about your brand, says Layal Akouri, Partner and CEO at Nadine Njeim Beauty. Word of mouth today is far more valuable than running an ad.
