App Growth

The research report examines how app marketers in Europe are rethinking growth, retention, customer engagement, and discovery in an AI-led landscape.

Rakuten Viber’s Kiril Filipov, Polarsteps’ Laurens Jansen, MyPie’s Kirill Pospelov and REPLUG’s Lorenzo Rossi share why sustainable app growth requires more than AI-driven acquisition, focusing on product value, retention and CX.

Downloads are no longer enough to measure app growth. Youssef Farkash, RVP, EMEA, Branch, explains why retention, attribution and long-term customer value matter more.

Martechvibe has launched research for the 2026 State of App Marketing report. The study will delve into current growth challenges, how marketers are dealing with changing customer preferences, and evolving data regulations.

Unlocked – Mobile & App Growth Summit returns to Amsterdam for its second edition on 28 October 2026, bringing together Europe's app growth community to explore the strategies shaping the future of mobile growth.

The acquisition strengthens InMobi Advertising’s ability to help brands reach new app users across the iOS ecosystem, both through organic growth, and AI-powered optimisation.

Pablo Cantu shares how app businesses can maximise revenue by balancing subscriptions, ad monetisation, user experience, and experimentation-driven optimisation.

Norman Nielsen talks about the evolving relationship between paid and organic growth, the power of localisation in ASO and CRM, and how AI-driven segmentation is unlocking the next phase of personalisation.

The acquisition combines Rocket Lab’s deep in-app knowledge with MiQ’s omnichannel offering to deliver an end-to-end solution for clients across all media channels.

Unlocked – Mobile & App Growth Summit returns to Singapore for its third annual edition on July 16, 2026, at One°15 Marina Sentosa Cove.