App Engagement

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Shopping Apps Grow 15% as Paid Acquisition Gains Ground in 2026

App Marketing

Shopping Apps Grow 15% as Paid Acquisition Gains Ground in 2026

The latest report finds shopping app sessions up 15% globally, with North America and Singapore leading growth as paid acquisition takes a larger share of the media mix.

Martechvibe Editorial

6 days ago

App Growth Leaders Take Unlocked Stage to Share Peer-led Insights in Amsterdam

News

App Growth Leaders Take Unlocked Stage to Share Peer-led Insights in Amsterdam

Unlocked – Mobile & App Growth Summit returns to Amsterdam for its second edition on 28 October 2026, bringing together Europe's app growth community to explore the strategies shaping the future of mobile growth.

Sophia Bennett

July 21, 2026

App Growth Leaders Take Unlocked Stage to Share Peer-led Insights in Singapore

News

App Growth Leaders Take Unlocked Stage to Share Peer-led Insights in Singapore

Unlocked – Mobile & App Growth Summit returns to Singapore for its third annual edition on July 16, 2026, at One°15 Marina Sentosa Cove.

Sophia Bennett

March 25, 2026

Must-Haves: How to Build Habit-Forming, Personalised Apps

Featured

Must-Haves: How to Build Habit-Forming, Personalised Apps

Leaders from gaming, fintech, ecommerce, streaming, and UX explored what it truly takes to build habit-forming, personalised apps that drive long-term engagement and sustainable growth.

Sophia Bennett

February 27, 2026

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Your Brand’s Marketing is Data-Driven. Do Your Sources Agree?

16 hours ago Five years ago, a customer looking for a service typed a query, which we could bid on and measure, says Service Club CMO Michiel Das. "Today, a meaningful share of that same intent goes to an AI assistant instead. There is no query to buy and no results page to rank on. There is an answer, and you are either in it or you are not."

Yext Expands Agentic Capabilities and Launches Corvo AI

16 hours ago Yext adds brand-level AI visibility and AEO optimisation to Scout and launches a new product purpose-built for SMBs.

KNOREX Launches KAI Assist and MCP Server

16 hours ago New conversational capabilities and MCP empower marketers to seamlessly manage, execute, and optimise cross-channel campaigns using natural language.

Innovid Expands NIVO with Ads MCP Server by Meta Integration

16 hours ago The ads MCP server by Meta provides secure access to campaign data, and NIVO adds advertising expertise and workflow intelligence to transform those signals into meaningful action.

Azira Introduces Azira One

16 hours ago Azira One streamlines the entire process through a conversational AI interface that fetches data, performs advanced calculations, and generates contextual and visual outputs in seconds.

Martech Flexibility Era: Composability & AI are Reshaping the Stack

2 days ago Composability and AI are ushering in a new era of Martech flexibility, giving organisations greater control over their data, technology choices and ability to innovate.

VMF 2026 Shapes the Marketing Discourse on What Comes Next

2 days ago Vibe Marketing Tech Fest 2026 will bring together senior marketing, technology, and CX leaders in Dubai on September 9-10 to discuss navigating change and driving transformation in a dynamic environment

Salesforce, Anthropic Announce Claudeforce

2 days ago The expanded partnership combines Claude’s reasoning with Salesforce’s data, workflows and governance to power trusted enterprise action directly in Claude.

Optimizely Introduces Virtual Teammates

2 days ago Virtual Teammates can take on defined responsibilities, retain organisational knowledge, and proactively complete work without repeated prompting.

Omnicom Media Launches Hearts United

2 days ago Hearts United is built to help ambitious brands navigate a media environment where influence moves continuously across platforms, creators, communities, commerce, and AI.