Teads Announces Strategic Partnership with TiVo Ads
The collaboration expands Teads’ premium CTV footprint, allowing advertisers to seamlessly buy and activate TiVo Ads alongside other omnichannel placements.
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Teads, the omnichannel outcomes platform, has announced a strategic partnership with TiVo Ads, a part of entertainment technology company Xperi Inc., to integrate its inventory into the Teads ecosystem across the US, Canada, and the UK.
This collaboration expands Teads’ premium Connected TV (CTV) footprint, allowing advertisers to seamlessly buy and activate TiVo Ads alongside other omnichannel placements within a single, unified, AI-powered workflow.
The announcement comes as marketers increasingly prioritise measurable attention environments in CTV, and HomeScreen advertising continues to gain momentum. Recent TiVo Ads research with the Chief Marketer Network found that 67% of buyers expect investment in HomeScreen formats to increase over the next 12 months.
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Through the partnership, TiVo Ads’ high-impact HomeScreen masthead placements will be available in Teads Ad Manager (TAM), further expanding Teads’ access to HomeScreen inventory across leading CTV environments.
Advertisers will be able to activate TiVo Ads alongside other CTV placements as part of omnichannel campaigns through a unified AI-powered workflow within TAM.
As both a Pay TV and Smart TV platform, TiVo brings significant unduplicated reach across the US and UK, spanning 5.3 million households globally. Built on TiVo’s long-standing legacy of entertainment innovation, the TiVo Home Screen experience is designed around content discovery and viewer engagement.
This gives advertisers access to high-impact native placements that can expand to 90% of the TV screen, alongside immersive full-screen video formats and shoppable QR capabilities designed to drive both brand awareness and consumer interaction.
“HomeScreen is where attention lives before a single piece of content plays,” said Simon Klein, Global SVP Commercial Strategy CTV at Teads.
“Partnering with TiVo to bring that inventory to market through Teads Ad Manager is a meaningful step in how we’re making activation more seamless on one of the most impactful surfaces in advertising.”
Craig Chinn, SVP, Global Advertising Sales at TiVo Ads, said, “TiVo Ads is focused on creating premium TV experiences that deliver value for both viewers and advertisers.”
“Teads’ strong reputation in CTV innovation and omnichannel activation made them a natural partner to help bring our inventory to market in a way that gives advertisers more flexibility, reach, and performance across screens.”
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Advertisers will gain access to Teads’ broader suite of CTV capabilities across TiVo Ads inventory, including:
- CTV Performance, Teads’ outcome-driven solution that connects CTV exposure with qualified visits, engagement, and conversions
- Attention measurement on CTV, giving advertisers greater visibility into campaign engagement and media quality
- Household graph-powered targeting and measurement, helping connect big-screen exposure with cross-device signals and outcomes
- Omnichannel activation, allowing brands to manage CTV campaigns alongside digital channels within a unified platform
The integration further expands Teads’ CTV ecosystem, building on recent innovations including CTV Performance and attention measurement, alongside thousands of HomeScreen campaigns delivered globally across OEM and TV operating system partners.
TiVo Ads inventory is now available in Teads Ad Manager for self-serve and managed service activation.
