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Teads Integrates Adelaide Attention Metrics into Ad Manager
The integration brings Adelaide’s AU metric, which predicts a placement’s likelihood of capturing attention and driving outcomes, directly into Teads Ad Manager (TAM).
The integration brings Adelaide’s AU metric, which predicts a placement’s likelihood of capturing attention and driving outcomes, directly into Teads Ad Manager (TAM).
The latest evolution of TAM solves this by uniting Teads’ premium global supply across CTV and digital with full-funnel measurement and AI workflows.
Through this partnership, enterprise networks using Koddi's platform can access Teads' global advertiser base seamlessly without managing custom, proprietary integrations.
The expanded partnership also contributes to Teads’ wider CTV offering, including Teads CTV Ensemble, its suite of HomeScreen and InStream solutions.
The collaboration expands Teads’ premium CTV footprint, allowing advertisers to seamlessly buy and activate TiVo Ads alongside other omnichannel placements.
The Teads CTV Ensemble provides a single global access point for high-attention formats and measurable results – from brand storytelling to bottom-line performance.