connected TV

The capability, available in Jamloop’s self-serve platform, uses a household-level holdout methodology to create a more controlled test of CTV performance.

The new global benchmarks show that premium video, mobile media efficiency, and sustainable supply chains directly drive measurable business growth.

The INVIDI-Google collaboration extends the ability of agencies to deliver ads programmatically to unconnected devices in India and across the globe, as well.

Advertisers gain a more direct path via Viant’s Direct Access to high-quality streaming inventory from Publica publishers.

The collaboration expands Teads’ premium CTV footprint, allowing advertisers to seamlessly buy and activate TiVo Ads alongside other omnichannel placements.

Co-Managed CTV allows advertisers to maintain ownership of campaign execution while leveraging Jamloop’s media expertise when and where they need it.

The new solution combines AI-powered creative optimisation in-flight with contextual signals to deliver relevant advertising experiences across streaming environments.

The integration of Proximic by Comscore into Amazon DSP for its third-party web supply is designed to help advertisers activate privacy-forward audiences more efficiently.

The acquisition advances Walmart’s strategy to build more accessible, full-funnel advertising solutions through Walmart Connect, its commerce media business.

The integration embeds Gracenote content intelligence directly within PubMatic's platform for activation across premium streaming inventory.