AI-powered advertising

The collaboration expands Teads’ premium CTV footprint, allowing advertisers to seamlessly buy and activate TiVo Ads alongside other omnichannel placements.

Creative Advisor brings predictive intelligence to the creative process, helping advertisers evaluate and optimise new TV creatives before media spend begins.

ECHO AI automatically identifies the most effective channels, audiences, and creatives, enabling advertisers to achieve stronger user lifetime value and lower acquisition costs from day one.

The launch reflects Rakuten Advertising's continued focus on developing proprietary AI capabilities that deliver smarter, more scalable tools for advertisers.