programmatic advertising

The expanded partnership also contributes to Teads’ wider CTV offering, including Teads CTV Ensemble, its suite of HomeScreen and InStream solutions.

By removing friction between linear and CTV buying, Magnite empowers advertisers to holistically plan, allocate, and optimise their total TV spend in one place.

Doceree adds three more channels to real-time clinical orchestration, offering the industry an alternative to the weeks-old claims data it still runs on.

The collaboration brings AI agents into internal workflows to increase operational efficiency and support Sabio's broader agentic AI strategy.

The partnership is structured through Adobe Global, extending the capability across Adobe Advertising DSP’s global advertiser base.

The new integration makes Wunderkind's premium publisher inventory directly available to Amazon DSP and APS TAM and Unified Ad Marketplace (UAM) bidders.

The partnership allows healthcare marketers to reach patients and providers through DOOH while using Vistar’s inventory alongside DeepIntent’s healthcare audiences.

The new agent by InMobi helps media buyers discover inventory and assists in building deals and optimising campaigns through natural language.

With Barometer's AI-powered contextual and risk-category classification, Basis gives advertisers granular ad placement control and measurement on brand-suitable podcasts.

As a part of the partnership, Tubi Media Group will also test Gracenote IDs in programmatic bid streams to improve contextually relevant advertising.