The integration will allow advertisers and agencies running campaigns via Azerion's Hawk DSP to build, manage, and launch creative assets from the exact environment where they buy their media.
As rising costs and audience saturation limit growth inside walled gardens, brands are turning to programmatic advertising, CTV, and independent mobile ecosystems to drive more efficient user acquisition and long-term mobile performance.
Now integrated into Nexxen’s platform, Unity’s in-app mobile supply expands buyers’ access to premium mobile environments and gaming inventory through its demand-side platform (“DSP”), Nexxen DSP, as well as third-party DSPs.
The partnership underscores Vistar’s continued focus on helping brands connect digital and physical channels in more meaningful ways, while advancing DOOH as a full-funnel medium.
By combining ads within ChatGPT with omnichannel execution, advanced contextual strategy, and AI-driven optimisation, StackAdapt enables marketers to engage audiences at pivotal decision-shaping moments.
As part of the launch, Zefr is also introducing the Advertising Context Protocol (AdCP)-based integration for YouTube, enabling automated, agent-driven campaign activation within Google’s existing buying ecosystem.
The integration combines Enghouse Networks´s DAI platform with INVIDI´s advanced ad decisioning and monetisation technology, enabling scalable targeted advertising across live and on-demand IP services.
The launch marks a strategic pivot for InMobi towards packaging capabilities that bundle inventory, targeting, creative, and measurement into single experiences designed to achieve specific, desired brand outcomes.
Roku Curate simplifies audience activation and enables better campaign effectiveness, allowing brands to work directly with Roku to drive business outcomes.
PayPal Ads ID provides deterministic identity from verified PayPal and Venmo accounts, making it available to ad tech partners to improve ad relevance and performance.
