QuantumPath Expands Orchestration Platform Across DSPs
QuantumPath also announced it has achieved ISO 27001 certification, the international standard for information security management.
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QuantumPath, an agentic orchestration layer operating in exclusive partnership with JWX, a technology company connecting premium content, engaged consumers, and the advertisers who reach them, announced it has built native support for the three largest DSPs directly into its platform. QuantumPath now gives media buyers and agencies a single coordinated layer that can operate across the major demand-side platforms in programmatic advertising.
QuantumPath also announced it has achieved ISO 27001 certification, the international standard for information security management.
Epitaph Group, an independent, outcomes-focused Canadian media agency, has chosen QuantumPath as a pilot partner following an extensive technology assessment.
“QuantumPath takes a practical approach to AI in media buying, orchestrating campaign setup across the DSP seats we already run,” said Mike DeOliveria, SVP Digital and Data at Epitaph Group. “That should give our traders more time for media strategy and client outcomes. Our clients expect us to be ahead of this shift, so we’re looking forward to evaluating how it can support our business objectives.”
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Traders running programmatic campaigns typically rebuild the same media plan by hand in every DSP they touch, and each additional platform adds hours of setup and another chance for error. QuantumPath can now build directly to each major DSP’s campaign structure, reducing setup work for the traders who use it. This extends automated setup, error-checking, and campaign depth that traders need.
“We built QuantumPath to meet traders where they are executing campaigns,” said Mike Caprio, Chief Growth Officer, Advertising at JWX. “Adding greater DSP support in our orchestration platform reduces set-up, optimization, and governance work across the three largest DSPs. Traders can now run one coordinated plan instead of three.”
Epitaph Group has built its reputation on aggressive early adoption of AI in media operations, and brings that same AI-forward posture to its own DSP seats.
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The DSP landscape isn’t getting simpler for agencies. Each new platform adds its own setup requirements, quirks, and chance for error, on top of what’s already in place. QuantumPath’s role is to absorb that complexity so buying teams don’t have to rebuild it platform by platform, freeing them to spend more time on strategy and client work.
To aid in this work, QuantumPath has released an interactive ROI calculator. Agencies can model potential savings by entering team size, media spend, and current automation levels, with results broken out across operations costs, wasted media spend, and staffing needs.
QuantumPath’s ISO 27001 certification formalises the security and operational controls QuantumPath already applies to every campaign running through its platform, and gives enterprise agencies and holding companies the compliance documentation they require before adopting new infrastructure.
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