CTV advertising

The PubMatic-Strategus collaboration is designed to make these environments more accessible, precise and performance-driven for advertisers of all sizes.

With Roku Outcomes, marketers can optimise delivery for a specific action, such as an app install or a subscription at a target cost per acquisition (CPA) they set.

Criteo's global expansion into CTV advances its cross-channel strategy, helping advertisers connect with consumers from initial discovery through purchase and beyond.

The integration brings Adelaide’s AU metric, which predicts a placement’s likelihood of capturing attention and driving outcomes, directly into Teads Ad Manager (TAM).

​​​Proximic by Comscore’s AI-driven Predictive Audiences combine audience and contextual signals to predict where consumers are most likely to engage next.

The Madhive-AdImpact partnership empowers local media sellers and buyers with a granular understanding of advertisers investing in their markets across linear and CTV.

Audience Insights simplifies campaign intelligence, helping advertisers look beyond delivery metrics to better understand the audiences they reach.

Olyzon's agents handle the orchestration across platforms, allowing buyers to focus on decisions rather than the manual work that connects each stage of the campaign.

With Last Mile Audiences, fullthrottle.ai now allows marketers to create outcomes from the interest generated in those channels.

CTV Planner enables brands to build CTV strategies based on the specific realities and opportunities of each market.