Screendragon Launches AI Hub for Marketing Workflows
AI Hub is a new capability within its Agentic Marketing Orchestration platform that enables enterprise teams and agencies to build, deploy and govern AI agents directly within live workflows.
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Screendragon has announced the launch of AI Hub, a new capability within its Agentic Marketing Orchestration platform that enables enterprise marketing teams and agencies to build, deploy and govern their own AI agents directly inside live workflows.
As AI adoption accelerates, teams are struggling to use it properly. AI Hub addresses this by enabling organisations to build their own AI agents and run them inside the workflows that already power their business, so they can harness AI at scale without losing control.
“The market is shifting from selling AI access to controlling AI execution,” said John Briggs, CEO of Screendragon. “Teams have access to AI, but no control over how it runs across the business. AI Hub changes that. It puts AI inside workflows, with the guardrails needed to scale it properly.”
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Put AI Where the Work Is
AI Hub is designed to move teams beyond experimentation and into real execution.
Teams can solve their specific problems by building AI agents that:
- Plug directly into live workflows
- Automate real marketing and creative work
- Keep outputs consistent, compliant and on-brand
- Control which models are used, and when
From briefing and content creation to approvals and compliance checks, AI becomes part of the process. Not another tab open on someone’s laptop.
Part of a Broader AI System
AI Hub is part of a wider AI offering that runs across the Screendragon platform.
Screendragon brings workflows, people, data and AI into one system, so work runs properly. AI Hub builds on that, giving teams the ability to design and run their own AI agents inside those workflows.
The wider AI offering includes:
- Embedded AI Agents – Pre-built agents that automate common tasks inside workflows
- AI Hub – A flexible environment to build and manage your own agents
- AI Studio – Advanced tools for designing and optimising AI agents
- AI Foundry – Expert support to build and scale bespoke AI-driven workflows
Together, this gives teams a clear path. Start with what works out of the box. Then evolve towards fully customised, enterprise-grade AI execution.
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Scale AI Without Losing Control of Cost
AI usage grows fast. Costs can grow faster.
AI Hub gives teams control over both:
- Route work across AI models based on cost, speed and performance
- Use open-source models where it makes sense
- Avoid getting locked into one AI model
So teams can scale AI with confidence, not surprises.
From Experimentation to Execution
Most teams are still experimenting with AI. A few are starting to rely on it. Very few are running it properly across workflows. That is the gap AI Hub is built to close.
“We were using AI in pockets, but it wasn’t scalable,” said Anne Cogan, CMO, Screendragon. “Now it is built into how we work, improving speed while maintaining full control and compliance.”
