Brands need to function as a connected unit grounded in a solid customer data foundation or else they risk missing hidden signals across their organisation, says Varun Sharma, VP & Head of SAP CX – Middle East Africa, SAP.
Source gives every person on a marketing team, along with the agents working alongside them, a governed workspace built around the job they own.
Composability and AI are ushering in a new era of Martech flexibility, giving organisations greater control over their data, technology choices and ability to innovate.
Vibe Marketing Tech Fest 2026 will bring together senior marketing, technology, and CX leaders in Dubai on September 9-10 to discuss navigating change and driving transformation in a dynamic environment
As enterprises move beyond simply unifying customer data, the next challenge is making that context actionable across marketing, AI and commercial systems, says Mohamed Ali, RVP MENA at Zeotap.
New offering by Adswerve gives brands and agencies access to curated, high-quality inventory through a single, expert-led team.
As MarTech ecosystems mature, businesses are replacing partner quantity with quality. Here's why high-fit partner ecosystems are becoming the foundation of sustainable revenue growth and ecosystem-led marketing.
The best mechanics balance three things: clarity, momentum, and inclusivity. If customers can instantly see 'what’s next' and feel progress every time they interact, you’re much more likely to build real, sustained loyalty, says Kanchan Lad, Head of Product – MarTech, Papa Johns.
As AI fatigue grows, marketers need less tool accumulation and more role clarity. The smartest AI stack is the one where every tool has a clear job across planning, performance analysis, and campaign execution.
The acquisition of Aampe further strengthens its ability to help brands deliver relevant, individualised experiences across millions of users in real time.
