AI Governance

The report findings reveal where marketers are willing to let AI recommend, prepare, optimise and act, and where human oversight remains essential.

Most organisations begin with reputational and regulatory concerns, because those risks are easier to quantify. However, mature organisations eventually understand that ethical AI starts with protecting people, says Alexander Merkushev, Head of AI Projects at Yango Tech.

People aren't afraid of autonomous systems. They're afraid of unaccountable ones. The answer isn't less autonomy. It's autonomy that's been earned, says John Kim, CEO of Delight.AI & Sendbird.

Personalisation used to be a campaign humans planned and a system delivered. Now it is a continuous decision an agent makes — every millisecond, across every channel, against the full depth of the profile, not the five attributes that fit in an email tool, says Rafael Flores, Chief Product Officer at Treasure AI.

AI Hub is a new capability within its Agentic Marketing Orchestration platform that enables enterprise teams and agencies to build, deploy and govern AI agents directly within live workflows.

Agent Steward is supported by the debut of Trust OS 2.0 and Voice 2.0, enabling AI systems to autonomously improve and proactively engage customers across a number of platforms.

The new capabilities reflect WRITER's commitment to delivering AI agents that listen, plan, and execute under the controls IT already trusts and grounded in each enterprises’ unique business intelligence.

New products by Transcend make it easier than ever for privacy teams to automate compliance workflows, reducing days of manual work to minutes of guided review.

New capabilities include pre-built, role-specific AI applications (Insight Touchpoints), automated multi-step workflows (Insight Journeys), and a centralised governance layer within the Insight Workplace.

The algorithm can automatically discriminate against a potential customer due to outdated historical datasets. Post-campaign analysis can help identify biased decision-making and will enable revenue uplift, says Toju Duke, Founder & CEO, Diverse AI.