Enterprise AI

Marketplace availability unlocks purchasing with MACC, while MCP-powered AI interoperability and integrations connect data and workflows across the Microsoft ecosystem.

WPP Enterprise Solutions will launch with an initial portfolio of proprietary solutions designed to help organisations accelerate growth in an AI-powered economy.

To continue its rapid pace of innovation and adoption, TwelveLabs will use its Series B funding to invest even more heavily in research and development.

The acquisition expands Genesys Cloud AI with advanced agentic workflow automation and enterprise execution capabilities.

Nico engages, qualifies, and converts leads 24/7 via SMS and voice – booking appointments, growing sales, and maximising revenue.

The acquisition will bring Fin’s customer agent platform to companies, accelerating time-to-value and expanding Salesforce’s ability to deliver autonomous agents.

The AXP introduces a governed ecosystem across brand, content, and context, delivering value for enterprises moving from AI experimentation to operational impact.

Agentic marketing is less dependent on third-party data than many of the approaches that came before it. Its strength comes from making better use of what organisations already have. That is first-party customer data combined with real-time enterprise signals like orders, inventory, and service interactions, says Jessica Keehn, CMO, SAP Customer Experience.

New agent-powered workspace by Pega can take marketers from brief to live 1:1 campaign in minutes, without sacrificing control.

With MARCIEAssist, Messagepoint is introducing a fundamentally new model for customer communications management (CCM).