workflow management

AI Hub is a new capability within its Agentic Marketing Orchestration platform that enables enterprise teams and agencies to build, deploy and govern AI agents directly within live workflows.

A recent report suggests that 24% of respondents feel AI created more coordination work, 22% reported lost context during handoffs, and 20% saw requests routed incorrectly.

As brands enter into the era of a digitalized world, they need to take steps for onboarding all the stakeholders in an organization to support the implementation and integration of marketing technology. The unprecedented pace of the digital transformation journey has left no options for brands but to finally start investing in the right tools […]