PulsePoint Launches Adaptive Optimization Insights
With Adaptive Optimization Insights, marketers see how the model is adjusting impression delivery across audience cohorts in real time.
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PulsePoint, the technology company transforming health marketing, has announced the launch of Adaptive Optimization Insights, enhancing transparency in its DTC optimisation offering. Clients can see how PulsePoint’s AI-driven optimisation solution works to reduce media waste and quantify the value it delivers.
“Most AI is a black box. Yet, marketers are putting a lot of trust into AI optimisations without getting any transparency in return,” said Ezra Suveyke, Chief Product Officer at PulsePoint.
“With Adaptive Optimization, we’ve opened the black box. Our clients choose which signals go into the optimisation model and at what weight. And now, with the new dashboard, they can see exactly where their budget is going, how it’s moving, and what it’s doing for them.”
Adaptive Optimization is PulsePoint’s AI solution built upon its proprietary data foundation. It’s designed to address one of the biggest challenges in DTC marketing: media waste.
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This solution analyses real-world signals to continuously evaluate audience cohorts based on success factors chosen by the marketer. The model then concentrates media efforts on these higher-performing cohorts, resulting in smarter budget distribution and better campaign performance.
With Adaptive Optimization Insights, marketers see how the model is adjusting impression delivery across audience cohorts in real time.
It also quantifies the waste eliminated and translates that into a dollar value that’s reinvested back into the campaign. These insights are benchmarked against a control scenario showing what performance would look like without the optimisation.
The result: an 18% improvement in audience quality—with transparency on how the improvement is being created through Adaptive Optimization.
Having ready access to these insights lets clients see the impact of Adaptive Optimization, along with the context they need to understand results, troubleshoot performance, and guide future strategy discussions. Adaptive Optimization Insights gives marketers proof, showing the budget moving toward the right audiences.
Adaptive Optimization Insights reflects PulsePoint’s ongoing commitment to transparency, empowering health marketers to achieve high-performing DTC campaigns and confidently stand behind them.
