PulsePoint

HCP2DTC Influence is a proprietary solution by PulsePoint connecting healthcare provider intelligence to direct-to-consumer activation at scale.

With Adaptive Optimization Insights, marketers see how the model is adjusting impression delivery across audience cohorts in real time.

Through PulsePoint's Audience Manager capability, healthcare marketers can create dynamic, verified HCP target lists to reach and engage with their target audiences on Reddit, built around clinical intent, digital interests, and brand relevance.