PulsePoint

New self-service workspace by PulsePoint helps health marketers connect HCP intelligence directly to DTC audience strategy.

With Hatch, marketers, planners, and traders can ask questions, size audiences, monitor delivery, and act on live campaign data, all through natural conversation.

HCP2DTC Influence is a proprietary solution by PulsePoint connecting healthcare provider intelligence to direct-to-consumer activation at scale.

With Adaptive Optimization Insights, marketers see how the model is adjusting impression delivery across audience cohorts in real time.

Through PulsePoint's Audience Manager capability, healthcare marketers can create dynamic, verified HCP target lists to reach and engage with their target audiences on Reddit, built around clinical intent, digital interests, and brand relevance.