Clicks and conversions may be easy to measure, but they do not always explain whether advertising created additional value or simply captured demand that already existed. According to Michael Shang, SVP of Technologies at StackAdapt, when outcome data enters the active media workflow, planning becomes more iterative.
The new agent by InMobi helps media buyers discover inventory and assists in building deals and optimising campaigns through natural language.
As brands pursue efficiency through platform consolidation, many are unknowingly limiting growth. A diversified retargeting stack can improve performance, reduce dependency, and uncover audiences that single-platform strategies often miss.
As part of the launch, Zefr is also introducing the Advertising Context Protocol (AdCP)-based integration for YouTube, enabling automated, agent-driven campaign activation within Google’s existing buying ecosystem.
Reach Index Optimization (RIO) automatically directs media dollars toward TV placements with the highest concentration of a brand's target audience.
The partnership between Optable and Goodway Group enables more precise targeting, faster decision-making, and stronger performance in an increasingly complex media environment.
As complexity grows across premium CTV and other media environments, Magnite’s AI features help teams act on real-time signals and operate more efficiently.
NeuroX brings built-in intelligence to programmatic infrastructure, unlocking incremental reach and stronger outcomes across web and CTV.
New centralised hub by FreeWheel lets partners build once, deploy broadly to quickly deliver CTV-first and AI-powered solutions to premium publishers.
With Adaptive Optimization Insights, marketers see how the model is adjusting impression delivery across audience cohorts in real time.
