DISQO, Comcast Advertising Partner to Power Outcomes+ Measurement
The DISQO partnership enables Comcast Advertising to scale measurement across all its media platforms - linear, addressable, streaming, and CTV.
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DISQO, the provider of advertising intelligence, and Comcast Advertising, the advertising division of Comcast, the global media and technology company, have announced that DISQO will provide advanced attribution capabilities within Comcast Advertising’s newly launched Outcomes+, its targeting and attribution solution for traditional and streaming television that integrates AI-powered tools with the company’s first-party data.
The DISQO-Comcast partnership brings deterministic measurement to TV and streaming campaigns.
Advertisers are now more focused than ever on leveraging the power of TV and its role in driving brand and performance outcomes across the purchase journey. Yet measurement and attribution solutions have not kept pace, leaving a gap between investment and proof of performance.
With the launch of Comcast Advertising Outcomes+, Comcast Advertising is redefining what outcome-based television looks like at scale.
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By embedding deterministic attribution directly into its TV and streaming ecosystem, Comcast Advertising is removing long-standing barriers to understanding real business impact from television advertising.
“TV has always been a powerful driver of business outcomes, but the industry has lacked a clear and scalable way to prove it,” said Armen Adjemian, CEO and Founder of DISQO.
“By bringing deterministic measurement into Comcast Advertising’s Outcomes+ solution, we are making it possible for every advertiser to understand how TV and streaming influence brand, search, and visitation in a way that is fast, accessible, and grounded in real consumer behaviour.”
Poised to redefine TV measurement in today’s marketing and media ecosystem, Comcast Advertising is taking a leading step forward by combining its scale of data-driven TV capabilities with DISQO’s measurement platform to deliver a more complete view of brand and performance outcomes.
“Outcomes+ is designed to give advertisers actionable insights and proof of performance across the entire funnel, and that requires best-in-class measurement partners like DISQO,” said Ambika Sahni, VP, Partnerships at Comcast Advertising.
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“This partnership strengthens our ability to connect exposure to real top and mid funnel outcomes at scale, helping advertisers confidently measure and optimise performance across every screen and stage of the consumer journey.”
The DISQO partnership enables Comcast Advertising to scale measurement across all its media platforms – linear, addressable, streaming, and CTV.
These capabilities enable Comcast advertisers to understand, with greater reliability, how media drives brand lift, incremental search, and visitation outcomes across the consumer journey—helping inform smarter investment decisions.
Built for speed and scale, DISQO’s measurement solutions, embedded within Outcomes+, enable studies to be launched in minutes and with real-time, sophisticated reporting. DISQO’s measurement solutions are broadly available to publisher partners, many of whom are already deploying always-on deterministic measurement across their media offerings.
