TV advertising

With this acquisition, Viant strengthens its AI-powered programmatic platform by integrating TVision’s proprietary attention signals directly into its buying platform.

Developed with Marketing Architects' sister company, Misfits & Machines, Mass Customizer lets brands customise TV creative at scale without reshoots, extended timelines, or added production costs.

New research shows TV supercharges search, social, and audio—driving up to 8.7× higher ad recall and stronger lower‑funnel results when combined.

The collaboration connects Swivel's seller agents with Olyzon's buyer agents, enabling structured campaign briefs to flow directly between systems for approvals, trafficking, and activation–all within operator-defined parameters.

The DISQO partnership enables Comcast Advertising to scale measurement across all its media platforms - linear, addressable, streaming, and CTV.

Nexxen TV: TV for Today provides audience discovery, planning and activation cohesively across linear and CTV, along with specific budget allocations, to meet the needs of advertisers.

Powered by insights from Samsung Smart TVs, TotalView gives advertisers a unified view of reach across linear and streaming, enabling smarter planning, precise targeting, and more holistic campaign measurement.

Outcomes+ by Comcast Advertising is an activation and attribution solution designed to help local to global advertisers target audiences from granular to broad, measure impact, and optimise campaigns.

Unlike traditional market intelligence built on estimates or panels, Local Dynamics Quarterly is powered by real transaction-level data.

LiveRamp, the platform that makes data accessible and meaningful, announced that it has completed the acquisition of Data Plus Math, a media measurement company that works with brands, agencies, cable operators, streaming TV services, and networks to tie cross-screen ad exposure with real-world outcomes. “Today’s announcement represents a historic step in LiveRamp’s evolution toward providing […]