TV advertising

Tatari Max places every impression where it is most likely to perform, powered by the most comprehensive performance dataset in television.

Universal Ads’ New Campaign Management category expands its Business Partners Program to make TV advertising a part of platforms brands already use.

The new report provides transparency into where ads are consumed across linear and streaming channels, revealing a gap between viewership and ad exposure

Fairing joins Vibe’s Attribution and Measurement integrations, connecting streaming TV campaigns with the tools marketers use to measure other channels.

WRAP Cloud is bringing trusted TV and CTV audience analysis to a modern SaaS platform, AI-enabled through MCP and embedded agentic workflows.

The integration connects MNTN Performance TV directly to AppsFlyer, allowing TV impressions to flow into AppsFlyer while in-app events flow back into MNTN.

The partnership enables Universal Ads to unify operational and revenue data across systems for optimal data aggregation, activation, and decision-making.

The Marketing Architects-MCG partnership pairs premium, upstream-optimised streaming supply with intelligent, AI-driven CTV and OTT media buying.

Through Universal Ads, advertisers can share their brands alongside premium content from major publishers and distributors.

The INVIDI-Google collaboration extends the ability of agencies to deliver ads programmatically to unconnected devices in India and across the globe, as well.