StackAdapt Introduces In-Platform Economic Impact Measurement
The Economic Impact Report by StackAdapt goes beyond traditional media metrics and post-campaign economic studies to link media exposure to actual consumer spending.
Topics
StackAdapt, the AI advertising and orchestration platform, has announced the launch of its Economic Impact Report, a self-serve, in-platform measurement solution that enables advertisers to measure and optimise real-world economic outcomes while campaigns are live.
By bringing transaction-backed economic impact measurement directly into the media buying workflow, advertisers can move beyond post-campaign studies and proxy metrics to understand business impact in real time.
Built for travel marketers, destination organisations, tourism boards, and brands with location-based objectives, the Economic Impact Report moves beyond traditional media metrics and post-campaign economic studies to connect media exposure with actual consumer spending, giving advertisers continuous visibility into business outcomes directly within the StackAdapt platform.
ALSO READ: Your AI Isn’t Running Your Advertising. Your Team Still Is
The solution is powered by Affinity Solutions’ permissioned transaction data, spanning more than 150 million credit and debit cards, 100 million consumers, 86 billion transactions, and over $4 trillion in spend across 5,000+ brands, representing roughly 25% of the U.S. adult population.
By connecting ad exposure to aggregated spending behaviour through modelled attribution, advertisers can measure total attributed visitor spend, return on ad spend (ROAS), number of visitors and transactions, and the origin markets driving the most economic value, enabling advertisers to optimise campaigns toward revenue impact and business outcomes, rather than relying solely on engagement metrics or post-campaign analysis.
“Marketers have long known their campaigns drive real economic value, but proving that impact has often required waiting until a campaign ends,” said Michael Shang, SVP of Advertising Technologies at StackAdapt.
“With the Economic Impact Report, we’re bringing transaction-backed measurement directly into the platform so advertisers can measure business outcomes, optimise campaigns while they’re running, and make smarter investment decisions faster.”
Now fully self-serve and available within the StackAdapt platform, the Economic Impact Report transforms economic impact measurement from a post-campaign reporting exercise into an always-on optimisation tool.
Advertisers can configure measurement in minutes, access results directly within their workflow, and use ongoing insights to optimise campaigns in flight while informing future investment decisions.
“Deterministic credit and debit card transaction data offers a powerful lens into real consumer behaviour, but it’s most impactful when marketers can connect those insights to media ROI,” said Kalyan Lanka, Chief Product Officer at Affinity Solutions.
ALSO READ: Is ROAS Enough When AI Shapes the Customer Journey?
“Together with StackAdapt, we’re enabling advertisers to move beyond proxy metrics and closed-system reporting by tying media exposure to real-world purchase outcomes. That closed-loop visibility allows brands to measure what happened after media exposure, optimise campaigns in-flight and drive growth.”
For organisations accountable to stakeholders and public funding, the ability to connect media investment directly to economic contribution represents a shift away from proxy metrics and delayed post-campaign studies toward continuous measurement of revenue, visitors, and transactions, helping advertisers optimise media investments based on real-world business outcomes.
