Martechvibe Launches Europe-wide Research on the Future of App Growth
Martechvibe has launched research for the 2026 State of App Marketing report. The study will delve into current growth challenges, how marketers are dealing with changing customer preferences, and evolving data regulations.
Topics
The economics of app growth continue to evolve. Businesses are navigating rising customer acquisition costs, AI-driven disruption, changing consumer behaviour and the impact of Europe’s Digital Markets Act (DMA). Traditional growth strategies built around paid user acquisition and closed ecosystems are giving way to new approaches centred on AI, with a focus on first-party data, community-led growth, and alternative app stores.
Martechvibe launches the State of App Marketing in Europe 2026, a research initiative designed to capture the shifting perspectives of senior mobile, marketing, product and growth leaders on the forces reshaping app growth across the region.
- How are organisations adapting to a more privacy-first digital landscape?
- Where are app marketers increasing investment?
- Which technologies are expected to shape the next generation of growth?
The study aims to answer these questions by gathering insights from decision-makers across Europe’s mobile ecosystem.
The report is intended to help brands benchmark their strategies against broader industry trends and support informed decision-making across mobile marketing, product, and growth functions.
The findings will be announced at the Unlocked: Mobile & App Growth summit in Amsterdam on 28 October 2026. The results will also be published on Martechvibe.
For more information or to participate in State of App Marketing 2026, visit the survey page.
