Streaming Advertising

With Universal Ads, advertisers can now tap into that cultural relevance on TV, bringing creator-driven strategies from social media to the biggest screen in the home.

The Marketing Architects-MCG partnership pairs premium, upstream-optimised streaming supply with intelligent, AI-driven CTV and OTT media buying.

FreeWheel’s Video Content Report gives buyers a clearer, more reliable view of where campaigns ran across premium streaming environments.

The new solution combines AI-powered creative optimisation in-flight with contextual signals to deliver relevant advertising experiences across streaming environments.

The expanded integrations give advertisers access to distinct contextual signals across Xumo’s FAST inventory.

The integration embeds Gracenote content intelligence directly within PubMatic's platform for activation across premium streaming inventory.

Brands can now advertise on premium Comcast Linear TV inventory alongside streaming through Universal Ads for the first time.

New centralised hub by FreeWheel lets partners build once, deploy broadly to quickly deliver CTV-first and AI-powered solutions to premium publishers.

Context Engine is designed to help publishers monetise their programming more effectively, such as differentiating content and unlocking previously blocked budgets, while maintaining full control over their inventory classification.

The DISQO partnership enables Comcast Advertising to scale measurement across all its media platforms - linear, addressable, streaming, and CTV.