CTV

The expansion adds deal-based buying, allowing advertisers to execute programmatic guaranteed and private marketplace deals alongside open market buys.

The integration will enable advertisers to use Gracenote’s content IDs, metadata, and standardised taxonomy in The Trade Desk to move beyond genre and set more precise curation and targeting criteria.

The expanded partnership with LG Ad Solutions advances KERV.ai’s vision for contextually relevant commerce across premium video environments.

As a part of the partnership, Tubi Media Group will also test Gracenote IDs in programmatic bid streams to improve contextually relevant advertising.

The Marketing Architects-MCG partnership pairs premium, upstream-optimised streaming supply with intelligent, AI-driven CTV and OTT media buying.

The deepened relationship gives advertisers access to the desktop-native ad format from HP, with Kargo creative and operational capabilities.

The expanded integrations give advertisers access to distinct contextual signals across Xumo’s FAST inventory.

The Teads CTV Ensemble provides a single global access point for high-attention formats and measurable results – from brand storytelling to bottom-line performance.

The partnership between Koddi and Universal Ads gives performance advertisers a seamless way to plan, activate, and measure omnichannel campaigns across retail media and premium streaming.

The DISQO partnership enables Comcast Advertising to scale measurement across all its media platforms - linear, addressable, streaming, and CTV.