CTV

This drives strong conversion rates, high engagement, and increased retention – resulting in return on advertising spend (ROAS) never before seen on CTV.

App marketers can now tap into massive CTV supply across hundreds of free ad-supported streaming TV (FAST) apps and more than 3,000 channels from a single source of access and only pay for installs. AppLovin, a mobile app marketing platform provider, is bringing performance-based buying to connected TV within its mobile user acquisition platform, AppDiscovery. […]

As this new CTV paradigm takes hold, some advantages emerge. Traditional cable operators can only track the number of views and viewer location, which is not the richest set of insights in today’s consumer markets, where individualisation is a must-have. OTT platforms perform much better in gathering data in terms of both quantity and quality.  […]

This release enables advertisers to address growing challenges and offers insight into whether ads had the opportunity to make an impact across digital environments in a consistent manner DoubleVerify, a platform provider for digital media measurement, data, and analytics, has launched a solution to verify viewability on connected TV (CTV). This expansion of viewability enables […]

There are dramatic variances in rates of continuous play, driven by the combination of TV set model, streaming device, and publisher app being used. How does it affect advertising? Did you know that on an average, 8-10 per cent of overall streaming impressions were delivered when the TV was shut off? GroupM, WPP’s media investment […]

34 per cent of YouTube views occur on connected TVs, brands and programmatic buyers now can curate custom TV genres that mimic traditional programming VuePlanner, a contextual, data-driven YouTube campaign performance solution, announced the extension of its capabilities to connected TV (CTV) on the entertainment platform. “As we launch for CTV, there are nearly 5 […]

BrightLine, the leader in interactive and dynamic connected TV (CTV) ad solutions, partnered with Play.Works, a leading connected TV games network to bring interactive ad formats to the extremely engaged audiences playing games on their CTV devices. The partnership marks the first media partner for BrightLine outside of premium video content, to include the fast-growing […]

Magnite announced the acquisition of SpringServe, a leading ad serving platform for connected TV (CTV). SpringServe’s technology manages multiple aspects of video advertising for CTV publishers such as inventory routing, customised ad experiences, and advanced podding logic. A tight technical integration between ad serving and programmatic capabilities reduces complexity, improves inventory management between multiple parties, […]