CTV

The capability brings together Acxiom, Omni, and Rembrand's VISTA platform, with access to premium inventory from major media partners

Fairing joins Vibe’s Attribution and Measurement integrations, connecting streaming TV campaigns with the tools marketers use to measure other channels.

Jamloop’s new Verified Supply combines three core elements: direct supply, transparent delivery and independent validation.

WRAP Cloud is bringing trusted TV and CTV audience analysis to a modern SaaS platform, AI-enabled through MCP and embedded agentic workflows.

The expansion adds deal-based buying, allowing advertisers to execute programmatic guaranteed and private marketplace deals alongside open market buys.

The integration will enable advertisers to use Gracenote’s content IDs, metadata, and standardised taxonomy in The Trade Desk to move beyond genre and set more precise curation and targeting criteria.

The expanded partnership with LG Ad Solutions advances KERV.ai’s vision for contextually relevant commerce across premium video environments.

As a part of the partnership, Tubi Media Group will also test Gracenote IDs in programmatic bid streams to improve contextually relevant advertising.

The Marketing Architects-MCG partnership pairs premium, upstream-optimised streaming supply with intelligent, AI-driven CTV and OTT media buying.

The deepened relationship gives advertisers access to the desktop-native ad format from HP, with Kargo creative and operational capabilities.