Martech

AI-augmented open-ends are revolutionising market research by combining the scale of quantitative surveys with the depth of qualitative insights — enabling faster analysis, richer feedback, and more strategic decision-making.

Ramadan brings a surge in sales, but how can brands retain customers after the festive season? Discover data-driven strategies from Gameball and Braze to transform short-term shoppers into long-term loyal customers.

As Southeast Asia’s digital economy surges, businesses across the APAC region need a unified platform for growth. But they face a critical challenge: fragmented data and disconnected systems are standing in the way of delivering the seamless customer experiences today’s buyers expect.

Sentient Marketing is not about replacing human intuition but enhancing it with AI’s ability to process vast emotional data at scale. The key to success is human-AI collaboration

Unlike traditional media, retail media places ads right at the moment of purchase, making them feel less like interruptions and more like relevant recommendations.

Think like an internal entrepreneur—turning your work into a business within a business for greater impact and job satisfaction.

As AI becomes central to omnichannel engagement, businesses must navigate complex ethical issues to uphold trust and integrity.

Five expert tips from SAP Emarsys’ Masterclass panel session to help inspire your own CPG strategy.

Juggling customers across channels can be daunting—there is a tonne of data coming from different sources. AI removes the guesswork and streamlines processes.

AI is helping marketers move beyond traditional omnichannel strategies and making real-time actionable insights a cake walk.