Martech

Better use of customer data with a strong hand on compliance will be the biggest shield against mobile app growth challenges.

Social media giants on festive shopper behaviours, and how marketers can make the most of seasonal moments, and the days soon after.

Many brands are turning to AI-powered chatbots to automate self-service, providing quicker responses that meet the needs of busy holiday shoppers.

REWIND 2024: Nurturing the new definition of loyalty, how can brands transcend mere transactions to create value-driven, long-lasting relationships…

Ad fraud isn’t static; it evolves. Beyond traditional schemes like click fraud and ad stacking, fraudsters are now weaponising advanced AI.

Trust is rarely about the deployment of new technologies but more to do with the way data is stored and managed across the enterprise.

Predictive analytics turns historical data and advanced algorithms into foresight. Here are 10 ways data forecasting can improve your business strategies.

Marketing leaders in 2024 project growth and expect it to continue through 2025, citing increased budgets and robust strategies as drivers for the coming year.

AI and automation are unparalleled in studying patterns, but human insight is necessary to add the right context.

Retailers must modernise their order management systems if they are going to satisfy the needs of the digital-native shopper, especially during sales seasons.