Martech

With restaurants, ghost kitchens, and virtual food brands emerging everywhere, leveraging the right technology is essential for minimising financial waste and strengthening financial efficiency.

Central to fulfil the promise of a seamless experience is efficient data collaboration across the various service branches of the super app. 

Brands beware. MFA sites are websites created solely for ad arbitrage. The result is a poor user experience, a negative brand association and a wasted ad budget.

Driven by price changes, nearly half (43%) customers switch stores to find the best promotional offers. How can brands cope with the competition?

How to survive and thrive in the VUCA chaos. Marketers are advised to take proactive steps to prepare for various potential outcomes. This involves being aware of the inherent risks in the market, understanding one's risk tolerance, and having a well-thought-out yet flexible strategy.

As consumers increasingly use mobile devices for shopping, social interactions, and entertainment, campaigns must adapt to these new patterns to seamlessly integrate with the consumers day, explains Oussama Yousfi, Regional Director, Middle East & Africa at Adwake.

Conventional wisdom tells us why NOT to duplicate features and tools but you’ll find plenty of good reasons to duplicate features. It is not a mistake. It is a best practice. It is by design. Composability seems to be at the heart of the fabric and nature of technology, especially in martech.

Companies are leveraging AI-driven contextual advertising with anonymous identifiers. This may slow digital ad spending in the short term but without a clear timeline for the cookie phase-out, it complicates long-term strategy planning, risking competitiveness and campaign effectiveness.

Marketers in Singapore are at the forefront of technological innovation, embracing a digital-first mindset to engage consumers effectively. Here are our top picks.

Around 64% of social media users either 'don't' or 'somewhat' trust creators, highlighting the need for brands to prioritise the trust factor when choosing creators.