Martech

Causal AI is a breakthrough methodology for the marketing industry. At its core it’s simply the science of cause and effect. But it is enabling marketers to measure every marketing tactic continuously without the need for experiments or A/B testing.

Retailers are trapped by complexity and have no control over the challenge of balancing customer promises and fulfilment costs as they migrate to unfamiliar hybrid-retail paradigms. Retailers must modernise their order management systems. What they need is MACH — microservices, API-first, cloud-native SaaS, and headless architecture.

CASE STUDY: McDonald’s Hong Kong partnered with Google Analytics 4 to personalise its ads, which increased in-app orders by 550% in two months.

Martechvibe spotlights the top 15 CMOs who are at the forefront of innovation and transformation in this dynamic sector, where traditional markets intersect with burgeoning digital platforms.

About 70% of consumers prioritise purchasing from the "right brand," while 30% of Gen Z shoppers hold over 70% of items in their cart for more than a day to conduct research. Mailchimp and Shopee reveal strategies to empower marketers to revolutionise loyalty.

With a significant surge in app installs, where finance apps topped the ladder by 384% during Ramadan, brands across the region need to implement effective customer retention strategies. Here’s what AppsFlyer's research suggests.

Around 59% of the marketers in Singapore revealed that they use generative AI tools to develop more relatable, better-performing content, HubSpot unveiled.

As digital strategies and brand storytelling continue to advance alongside technology, the need for evolving measurement tools and metrics becomes apparent. How can marketers create new metrics to innovate and be more customer-centric in this ever-changing landscape?

CASE STUDY : foundit’s recruitment platform was 18 months in the making. Every person on the office floor — and across offices — was involved, united with a single purpose: to deliver a product that reimagines hiring. This shared sense of purpose had laid the foundation for the campaign.

Are advertisers ready to face the challenges of navigating valuable metrics from the abundance of real-time data? If yes, which KPIs align with their business objectives, and how are AI-powered insights helping them?