LEAP 2025 Highlights for Marketers
The 2025 LEAP tech conference set a new record with over $42.4B in investments, driving advancements in AI, data centres, and digital infrastructure.
Marketing essentials, new data centres, AI innovation, and customer service tools – these are just a few of the many areas of technology that witnessed massive investments at the 2025 LEAP tech conference.
The event smashed its own record, revealing investment deals and infrastructure partnerships by domestic and international heavyweights, bringing this year’s total funding to more than US$42.4 billion, since LEAP debuted in 2022.
For marketers, staying ahead means understanding how these advancements—spanning AI, automation, cloud computing, and customer experience—can enhance personalisation, streamline operations, and drive business growth. Whether it’s AI-powered customer service, multilingual e-invoicing, or cutting-edge content management platforms, these innovations are shaping the future of marketing.
Here’s a look at the top 10 announcements from LEAP 2025 that every marketer should know.
- Publicis Groupe, Adobe launched Global End-to-End Digital Marketing Practice PxA
PxA, a digital marketing practice tailored for the Middle East powered by Adobe, is designed to enhance how businesses manage and supply digital content to power marketing campaigns. At the heart of PxA is PX, Publicis Groupe’s end-to-end content platform powered by Adobe GenStudio, providing a seamless framework for managing and optimising content across the entire supply chain.
- stc Unveiled AI-Powered Agentic Solutions
stc introduced AI-powered agentic solutions to the KSA market through a partnership with Shaffra, a deep-tech AI company and a participant in stc InspireU Advanced accelerator program. Through this collaboration, local enterprises will be able to reduce operational costs, enhance efficiency, and streamline complex workflows across key industries.
- Unifonic Showcased Customer Service Tools, Partnered with Lucidya
Unifonic showcased impactful use cases of its solutions, which included Conversational Marketing capabilities like targeted marketing campaigns, abandoned cart recovery, and personalisation. Their customer support solutions empower businesses with tools for improving customer satisfaction (CSAT), sending notifications, and offering multi-language support to cater to a global audience.
- Liferay Reaffirmed Open-Source Digital Strategy
Echoing the show’s theme ‘Into New Worlds,’ Liferay put a spotlight on its cloud-powered, out-of-the-box AI features that address diverse stakeholder needs and unique business aspirations. Liferay DXP empowers organisations to accelerate digital experiences with its low code capabilities and leveraging the power of open source.
- Stc Group Launched Upsource
stc Group unveiled upsource by solutions, its newly rebranded business process outsourcing (BPO) subsidiary. By streamlining essential operations, upsource allows entrepreneurs to concentrate their efforts on accelerating core business growth. It offers a suite of BPO services, including operations management and customer experience solutions.
- Aster DM Healthcare Launched MyAster, GenAI-Enabled Arabic Voice Response with Google Cloud
The app offers an all-encompassing suite of services, including online pharmacy, prescription home delivery, appointment management, video consultation, and home care services. myAster also unveiled an AI and gen AI voice integration in collaboration with Google Cloud.
- Tally Solutions Showcased Multilingual, E-invoicing Compliant Solution TallyPrime
TallyPrime offers localised solutions, comprehensive e-invoicing capabilities, and a fully multilingual experience. It enables Arabic-English switching and simultaneous working in both languages. This consistent and intuitive bilingual experience enhances usability and boosts efficiency for businesses operating in a dual-language environment.
- Ericsson and Mobily Signed Mou to Explore Intent-Driven Autonomous Networks
Ericsson and Mobily will explore the development of advanced network capabilities with a focus on the development towards intent-driven autonomous networks. Leveraging technologies like intent management functions, AI-powered cognitive loops and intelligent automation platforms, the MoU aims to boost service quality and elevate user experiences.
- ServiceNow Showcased Enterprise AI Innovations
ServiceNow unveiled powerful new agentic AI solutions to redefine productivity and autonomously solve complex enterprise challenges. The company’s collaboration with Saudi-based Solutions by STC focuses on delivering AI solutions to organisations, transforming business outcomes by infusing AI intelligence across every business process.
- Ericsson Showcased 5G-Enabled Robotic Dog Rocky
Ericsson featured its 5G-powered robotic dog, Rocky, highlighting how robotics, combined with 5G, is enabling advancements in industrial automation and operational efficiency. Rocky can also assist authorities with efficient emergency response and quality inspections of factories, airports, and other critical infrastructure.
