Martech

Are consumers tired of monthly fees? Where and how can you offer value that goes beyond the limits of transactional benefits?

Test new campaigns constrained to different use cases and platforms before scaling up to 100% of traffic, says Sagnik Mukherjee, Personalisation lead - Site merchandiser at Chalhoub Group.

Retail sales during Ramadan are predicted to reach USD 66 billion in 2024. Brands need to ensure that they retain customers and engage with them even after the festive period. Here is a 5-step framework to help brands attract, retain, and re-engage customers.

As the landscape of business evolves with a growing emphasis on corporate social responsibility, it's imperative for brands to adapt and refine their marketing strategies accordingly.

Successful marketing in the APAC region hinges on patience, adaptability, and a profound understanding of cultural and technological nuances, underscoring the complexity and reward of doing business in Asia.

Martechvibe shares its top picks of the femme force –35 unstoppable women transforming the marketing and CX landscape in the Asia-Pacific and Middle East region.

From introducing AI-powered recommendation models to adding live commerce integrations, Indian mobile app marketers are keeping up with the mobile trends. Here are a few mobile marketing trends that will continue to surge in 2024. 

What does staying ahead of the game mean? It wouldn’t just be to keep yourself updated about the latest marketing and technology trends but leading the charge in understanding what makes consumers tick.

These evergreen methods boost customer satisfaction, encourage repeat visits, and build brand loyalty.

CASE STUDY: FIVE Hotels and Resorts employs a diverse array of tools, emphasising digital marketing, social media engagement, traditional advertising, and strategic partnerships to keep up with changing buyer preferences and economic fluctuations.