Martech

The integration of genAI and URL mapping in adtech is revolutionising the way marketers approach audience targeting.

The ability to track and attribute conversions to individual users is fading in today’s privacy-focused world. However, contrary to popular belief, this shift isn’t necessarily bad for advertisers or ad platforms.

AI has the potential to enhance or achieve strategic loyalty initiatives retailers have long sought—true one-to-one marketing and customer interactions, the genuine ability to influence purchasing decisions at the moment, and an effective lever for incremental spending.

The interactive instant messaging features of platforms like WhatsApp are transformative. The capabilities enable seamless, bi-directional experiences, enhancing customer interactions and reducing friction.

RCS also enables media-rich messages and more engaging two-way interactions with consumers via chatbots.

An agile martech stack is table stakes for brands to drive unparalleled brand growth and consistent customer experience

As digital marketing becomes more central to business operations, CMOs are finding themselves increasingly responsible for defending against bots and fake users.

Affiliate marketing can be a strategic approach for financial marketers to mitigate the impact of ad blockers since it involves different methods that may not be as easily detected.

CASE STUDY: How the Hero Dubai Desert Classic scored a social media hole-in-one, boosting fan attendance by 75%...

A modern ecommerce strategy enhances operational efficiency, improves the customer experience, and strengthens your brand’s market presence. How do you know if your ecommerce strategy is working? Here’s how.