Martech

These evergreen methods boost customer satisfaction, encourage repeat visits, and build brand loyalty.

CASE STUDY: FIVE Hotels and Resorts employs a diverse array of tools, emphasising digital marketing, social media engagement, traditional advertising, and strategic partnerships to keep up with changing buyer preferences and economic fluctuations.

According to a survey, 67% of marketers in the online retail sector are leveraging GenAI to generate hyper-personalised recommendations. Delve into how generative AI enhances the marketing process by streamlining operations.

The cookie crumble has been in the air since 2021. Now that the end is near, “let’s revisit what it means for marketers and advertisers.”

Martechvibe’s expert panel on overcoming implementation woes, aligning teams for a new mindset and making AI work for you, instead of the other way around.

As customers in SEA rapidly become tech-savvy, their expectations from brands have also changed. Here are a few martech trends that are prominent in meeting customer expectations.

While retaining customers is a key marketing objective, the ultimate challenge lies in remaining pertinent and understanding customer needs.

Martechvibe curates the wisdom of leading martech and CX experts on trends from AI and super-apps to phygital experiences and navigating generational shifts.

Artificial Intelligence has already spread its wings in the advertising industry and it is expected to continue to do so in the future.

Books related to marketing technologies and various client-oriented strategies have always inspired leaders. Here are 50 MarTech and CX Books you must read in 2024.