Highspot Launches AI-Driven Highspot Agents
Highspot’s new agents combine insights and action to give GTM teams speed in the right direction—all in a unified experience that reduces complexity and cost by eliminating the need for numerous point solutions.
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Highspot, the agentic platform for go-to-market performance, has announced its Summer Product Launch ‘25, with the introduction of Highspot Agents.
This new AI capability analyses buyer conversations, content engagement, and behavioural signals to identify gaps and opportunities, helping teams address issues and replicate successful strategies more effectively.
Powered by Highspot Nexus, the company’s unified AI and analytics engine, the new role-based and specialised agents learn alongside go-to-market (GTM) teams to guide sellers, marketers, and enablement teams with insights and actions tailored to their work.
This innovative approach to AI for GTM helps the people who drive growth do what works, better, and at scale.
“Lots of AI tools can act. But without knowing what works, they just create noise and drive the wrong actions,” said Robert Wahbe, CEO of Highspot. “This isn’t about replacing people—it’s about elevating them. Our Summer Launch delivers AI as a teammate that turns strategy into action and signals into winning outcomes.”
Highspot’s new agents combine insights and action to give GTM teams speed in the right direction—all in a unified experience that reduces complexity and cost by eliminating the need for numerous point solutions. The Agents come in two forms:
- Role-based agents act as embedded teammates for sellers, marketers, and enablement teams, delivering real-time answers, guidance, and actions that elevate their performance.
- Specialised agents focus on vital, always-on work including deal coaching, sales play optimisation, and content management.
These agents work alongside Ask Highspot, which enables any Highspot user to obtain instant, context-aware answers based on role, needs, and business priorities.
Highspot is also announcing support for MCP, allowing Highspot agents to be MCP servers, so customers can quickly and securely connect external AI tools and agents with the Highspot platform.
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