Varicent Joins Forces with ServiceNow
This partnership strengthens Varicent’s position as the only fully integrated SPM platform—one that combines Sales Planning, Incentive Compensation, and Performance Optimisation in a single AI-powered solution.
Topics
Varicent has announced a strategic partnership with ServiceNow to integrate Varicent’s enterprise-grade Sales Planning and Incentive Compensation solutions into the ServiceNow Customer Workflows ecosystem.
This integration enables lead, customer, opportunity, and sales activity data from ServiceNow’s CRM to flow seamlessly into the Varicent platform. The partnership gives revenue leaders power to optimise territories, quotas, and incentive structures at enterprise scale, and to adjust plans rapidly when the market shifts.
“Our partnership with Varicent is a strategic step in delivering smarter, more agile go-to-market operations for our customers,” said Anandan Jayaraman, Vice President of Product Management, CRM and Industry Workflows at ServiceNow.
“Together, ServiceNow CRM and Varicent SPM give CROs and RevOps leaders the real-time intelligence and automation they need to align strategy to execution and accelerate growth.”
ALSO READ: ROR Acquires Incline Marketing
ServiceNow already uses Varicent to power its own incentive compensation programs internally. This is further validation that the platform handles complexity at scale, with the flexibility to evolve as needs change.
“I’ve worked with many platforms, but what stood out about Varicent was the flexibility, the service, and the ability to evolve with our needs,” said Rick Butler, Vice President of Compensation at ServiceNow.
“Whether it’s adapting plans mid-year, integrating with our own workflows, or getting hands-on support, the experience has been outstanding. It’s built for the complexity of modern compensation teams.”
This partnership strengthens Varicent’s position as the only fully integrated SPM platform—one that combines Sales Planning, Incentive Compensation, and Performance Optimisation in a single AI-powered solution.
“The age of disconnected sales systems is over,” said Jason Loh, Chief Growth Officer at Varicent.
“This partnership fuses two category leaders to deliver a unified revenue operating system for the enterprise. We’re solving for scale, complexity, and strategic control, where it actually matters. CROs need more than visibility. They need actionability.”
The joint solution will help customers:
- Automate sales territory and quota modelling using real-time CRM data.
- Align compensation plans with GTM strategy through scenario-based planning.
- Reduce manual errors and speed up payout cycles.
- Improve seller performance and increase quota attainment.
