Privy Acquires Emotive to Launch Email+SMS Platform
With this acquisition, Privy now offers a unified platform where merchants can manage email campaigns, SMS automation, onsite popups and soon, real-time 1:1 conversations — all from one place.
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Privy, an ecommerce marketing automation for growing brands, has announced the acquisition of Emotive, a company in conversational SMS marketing. The two companies will provide brands an alternative to mid-market brands who are underserved and overcharged by existing tools.
With this acquisition, Privy now offers a unified platform where merchants can manage email campaigns, SMS automation, onsite popups and soon, real-time 1:1 conversations — all from one place.
The new offering aims to eliminate the friction of disconnected tools and empower brands to build more insightful and profitable customer relationships.
“There’s no shortage of marketing tools — what’s missing is a true partner,” said Alex Persson, CEO of Privy. “Brands today are craving human expertise and personalised marketing strategies. This acquisition is about giving brands power to scale marketing without added cost and complexity.”
Together, Privy and Emotive will serve over 10,000 ecommerce brands, offering features like:
- Unified email + SMS automation flows
- 1:1 customer conversations via SMS and email
- Popup and list growth tools
- Dedicated strategists for every brand
- Low, transparent pricing with no email sending limits or onerous contracts
Since 2019, Privy has been singularly focused on solving the retention problem for growing, midsize ecommerce brands. Emotive’s conversational SMS capabilities supercharge that mission by enabling merchants to reach customers with the right message, in the right channel, at the right time.
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