Martech

As marketers adapt to evolving market dynamics and customer expectations, flexibility is the only steady

Hybrid data models enable enterprises to start building the automated marketing data infrastructure of the future

Data in motion can underpin businesses that excel at serving, retaining, and attracting customers, now and into the future. Industries are setting data in motion with real-time streaming, and experiencing rapid and spontaneous growth. Ninety-seven per cent of organisations worldwide are tapping into real-time data streaming, making it one of the most critical technologies for […]

Chatbots will not replace humans entirely and vice versa, but a mix of the two can enhance customer service

TikTok’s Branded Mission allows marketers to obtain content directly from creators instead of going through an agency. Creators are on the cutting edge of fashion and represent a new generation of storytellers pushing the boundaries of entertainment and creating culture. The video creation platform defined in a blog post, “Storytelling brings communities on TikTok together, […]

Why choose when you can have the best of both worlds? Hybrid work, events, business models, data storage and As-a-Service options have changed the marketer’s role.

The best business and marketing strategies can fail if the right technological tools aren’t part of your martech stack. From social media and email marketing to the metaverse, it’s crucial to arm yourself or your marketing team with the right equipment. Unsupervised recently surveyed 748 marketing professionals to find out the most popular tools for […]

As gaming advertising takes centre stage, companies are now developing new measurement tools and metrics to increase brand confidence Recently, Microsoft and Sony announced plans to develop in-game advertisements for Xbox and PlayStation, their respective gaming platforms. Microsoft plans to implement the in-game ads for its fleet of popular free-to-play games on Xbox, like Fortnite, […]

Thinking about using TikTok marketing for your business? Well, you should. TikTok has around 6.72 million users within the UAE In 2021, TikTok extended a partnership agreement with eCommerce firm Shopify allowing brands to create shoppable video ads that could drive customers to online stores. You cannot underestimate the power of TikTok, which has more […]

Meta has announced the ambitious new AI-research project to create translation software as part of its metaverse goals. “The ability to communicate with anyone in any language is the superpower people have dreamed of forever, and AI will deliver that within our lifetimes,” said Mark Zuckerberg, CEO of Meta. Although existing translation technologies cater to […]