Martech

Chatbots will not replace humans entirely and vice versa, but a mix of the two can enhance customer service

TikTok’s Branded Mission allows marketers to obtain content directly from creators instead of going through an agency. Creators are on the cutting edge of fashion and represent a new generation of storytellers pushing the boundaries of entertainment and creating culture. The video creation platform defined in a blog post, “Storytelling brings communities on TikTok together, […]

Why choose when you can have the best of both worlds? Hybrid work, events, business models, data storage and As-a-Service options have changed the marketer’s role.

The best business and marketing strategies can fail if the right technological tools aren’t part of your martech stack. From social media and email marketing to the metaverse, it’s crucial to arm yourself or your marketing team with the right equipment. Unsupervised recently surveyed 748 marketing professionals to find out the most popular tools for […]

As gaming advertising takes centre stage, companies are now developing new measurement tools and metrics to increase brand confidence Recently, Microsoft and Sony announced plans to develop in-game advertisements for Xbox and PlayStation, their respective gaming platforms. Microsoft plans to implement the in-game ads for its fleet of popular free-to-play games on Xbox, like Fortnite, […]

Thinking about using TikTok marketing for your business? Well, you should. TikTok has around 6.72 million users within the UAE In 2021, TikTok extended a partnership agreement with eCommerce firm Shopify allowing brands to create shoppable video ads that could drive customers to online stores. You cannot underestimate the power of TikTok, which has more […]

Meta has announced the ambitious new AI-research project to create translation software as part of its metaverse goals. “The ability to communicate with anyone in any language is the superpower people have dreamed of forever, and AI will deliver that within our lifetimes,” said Mark Zuckerberg, CEO of Meta. Although existing translation technologies cater to […]

The tech giant details its latest language model and AI Test Kitchen It looks like the future of computer-human conversations will be eerily similar to how humans talk, meaning more meaningful. In the last few years, Google has been focusing on making its products more natural, especially those involving communication. This includes new language processing […]

As global travel starts a return to pre-pandemic volume, competition for guest loyalty will be greater than ever. Here is how travel is looking at technology partnerships to maximise value and returns It’s time for bold moves. Last week, Expedia Group announced a new technology platform to provide the underlying online infrastructure for other companies […]

Brands must invest in an integrated martech stack that blends tools to create customer segments based on behaviour and engage with them accordingly. The Middle East market is rapidly becoming one of the hottest regions for eCommerce in the world. Several quantitative indicators and anecdotal evidence point to a future where online retail will become […]