Martech

Agile marketing is a strategic approach that focuses on quickly executing projects by working in short sprints. It allows marketers to pivot their focus amid changing dynamics, adapt to customer needs, and adjust priorities alongside expectations. Dell made a decisive change in its programmes and adopted uniformity in language and procedure, carried out team reorganisation […]

Personalisation is a key driver of member engagement and activity. Loss of identity or failure to build progressively richer member profiles hurts two fronts, first, in loss of opportunity of spending growth on disengaged members; second, in lack of returns on investments made in loyalty liability.

Distorted content or unattended genuine customer feedback holds the potential to destroy a hard-earned reputation. The long journey to a better business starts with ORM. A whopping 89 per cent of consumers say they would be ‘fairly’ or ‘highly’ likely to use a business that responds to all reviews – be it positive or negative, […]

The tech stack shoring up a marketing strategy is gaining more and more significance in the digital age.

Global restaurant chain brand KFC is rolling out automated kitchens, deploying analytics and digitising customer experience to spice up its future growth perspective. KFC, the acronym for Kentucky Fried Chicken, is the de facto chicken fast-food restaurant chain worldwide. Headquartered in Louisville, Kentucky, the journey of KFC goes from a backroom in the fuel station […]

MoEngage report covers customer preferences in MEA, and how often they receive relevant information from brands. Spoiler alert – it’s very low.  As dependency on third-party data draws to a sudden halt, first-party data has become significant in increasing the likelihood of a purchase and driving customer lifetime value (LTV), revealed a customer engagement benchmark […]

Customer loyalty has a significant impact on retailers and brands’ bottom lines – increasing customer retention rates by five per cent and increasing profits by 25 to 95 per cent, according to research by Bain & Company.

Marking the end of the Vibe Martech Fest’s Kingdom of Saudi Arabia edition was the annual Vibe Martech Awards (VMA) ceremony at VOCO, Riyadh.

The biggest obstacle is winning over the organisation and gaining its acceptance and support.

How do traditional rewards differ from intelligent loyalty programmes? Traditional rewards programmes are often card-based and provide customers with tangible benefits – a free item with each purchase or a reward for return visits. The psychology is simple – the more you spend, the more points you earn. While these are relatively easy to implement, […]